qashif effendi

Qashif Effendi discusses the Importance of a Brand Message Communicating the Brand Promise

As originally published in Synergyzer Annual 2020. I was once asked to define a brand in three words. After...
Synite Digital

Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models

Hasnain Hukumdad, Synite Digital As originally published in Synergyzer Annual 2020

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and...

FOSTERING CREATIVE RADIO

Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who has done award winning stints...

HOW TO PUT A DENT IN THE UNIVERSE

As originally published in Synergyzer 15-Year Annual Special (Issue 1 - 2018) Below are the steps which are followed by those who have made a...

Publicist’s New Tool For Public Interaction BLOG

Osama Shaukat writes about the importance of  blogs in second generation PR techniques The field of public relations has become increasingly integrated with digital channels...

Synergyzing With Dentsu

An interview with Koji Watanabe, Managing Director, Dentsu Middle East & Africa Koji Watanabe recently paid his first visit to Karachi, Pakistan to take the...
wunderman thompson

Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs

Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting to the global CEO of...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...