money heist

Here’s Why Money Heist Is A Great Example Of Creative Activism

According to a US survey from April 2021, Netflix reigns the popularity chart for most binge-watched content streamed on-demand. While competitors like Amazon Prime,...
Brand Archetypes

You Can Do Magic: 12 Brand Archetypes & The Best One Yet

There’s an old song by The Americas and it goes something like this, "You can do magic. You can have anything that you desire, Magic. And you know...

Q&A: Zaheeruddin Talks About Creativity Taking A Downturn In Pakistan

In 2014, Kenwood Khush Raho series of TV commercials hit the airwaves, leaving a distinct mark on the industry. This was first-of-its-kind advertising by...
digital age

Sanna Malik Writes On Information Disorder In The Digital Age

Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including...

Can Digitization Rid Mediocrity From Pakistan’s Creative Industry writes Zain Rizvi

Over the past three decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since....
Importance Of Reading

Ella Husain Writes About The Importance Of Reading For Copy Writers

It won’t surprise you to learn that Winston Churchill won the Nobel Prize. Here’s the TWIST: He won the prize not in the Peace...

Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...

In 2019, we spoke to a senior representative of M2 Pakistan – A Specialized Media Audit Firm, who highlighted the importance of check and...
ad stars 2021

Creative Director Sidra Salman Joins Ad Stars 2021 As A Juror

A true achiever knows no boundaries or gender. All it takes is perseverance, dedication, and a different perspective from the rest of the world....
haseena moin

Remembering Haseena Moin: Portraying Strong Women In Pakistani Dramas

This interview was conducted in 2018. For those who have grown up watching PTV dramas, Haseena Moin is a name they respect; from Shehzori in...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...