Can Digitization Rid Mediocrity From Pakistan’s Creative Industry writes Zain Rizvi

Over the past three decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since....
Importance Of Reading

Ella Husain Writes About The Importance Of Reading For Copy Writers

It won’t surprise you to learn that Winston Churchill won the Nobel Prize. Here’s the TWIST: He won the prize not in the Peace...

Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...

In 2019, we spoke to a senior representative of M2 Pakistan – A Specialized Media Audit Firm, who highlighted the importance of check and...
ad stars 2021

Creative Director Sidra Salman Joins Ad Stars 2021 As A Juror

A true achiever knows no boundaries or gender. All it takes is perseverance, dedication, and a different perspective from the rest of the world....
haseena moin

Remembering Haseena Moin: Portraying Strong Women In Pakistani Dramas

This interview was conducted in 2018. For those who have grown up watching PTV dramas, Haseena Moin is a name they respect; from Shehzori in...

Highlights of AdAsia That Returned To Pakistan After Thirty Years

Recognized as one of the most prestigious conferences of the advertising world, AdAsia is organized every two years by the Asian Federation of Advertising...
AFAA

AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies

As originally published in Synergyzer Annual 2020. Raymond Sou was one of the pioneers of the advertising sector...
Stimulus Productions

Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising

As originally published in Synergyzer Annual 2020. Fairytales always start with ‘Once upon a time, there was a...
Creative Director

Is the Creative Director Role Headed for Extinction? CD’s and ECD‘s Give Insights

As originally published in Synergyzer Annual 2020 Leading creative professionals give their views about how the emergence of...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...