INNOVATION & TECHNOLOGY

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Synergyzer On Bringing Pakistan’s Advertising, Marketing & Media Industry Beyond the New Normal

The pandemic came like an unseen bombshell that introduced us to a new normal. Just like commercial businesses, industries, and the services industry was...

Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the Importance of Specialized Media Audit for Growth in the Ad Industry.

As originally published in Synergyzer Annual 2019 Being a media auditor, what is your opinion on the current state of the media industry? In the words...

Do Not Read…If You Have No Courage & Still In The Media

As originally published in Synergyzer Annual 2019 I have been a part of the media industry for over 15 years now and I am witnessing...

The Great Rate Race

As originally published in Synergyzer Annual 2019 Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders...

CAMPAIGN VAULT

COVID-19 has forced itself on humankind. Its impact on the world has been like a tsunami that builds up suddenly and then forces a wave to reset the environment. Though destructive at first, it can bring a new balance...