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Late Ho Gaye: When a Song Reviews the System Back

Some campaigns ask for attention. Late Ho Gaye demands interpretation. Released on World Education Day, Shehzad Roy’s latest song-cum-awareness campaign, backed by PTCL,...

Afifa ManiarFebruary 3, 2026

AI vs Creatives: Threat or Opportunity

This piece examines the duality of AI in the creative industry: the challenge of staying relevant and the opportunity to redefine creativity itself....

Laiba UmarFebruary 3, 2026

Ahsan Rahim – “AI Will Test Our Values as Much as Our Creativity”

Few directors have influenced Pakistan’s creative landscape like Ahsan Rahim. His work blends timing, instinct, and irreverence in a way that feels both...

Ayesha AnjumJanuary 30, 2026

Cover Story – The Education Equation – Where Does Pakistan Stand Today?

In this issue, we talk about education from every angle. We step into Pakistan’s classrooms, where children arrive with dreams, teachers shape futures...

Afifa ManiarJanuary 21, 2026

Google Launches a New AI Frontier with Personal Intelligence in Gemini

For years, digital planning has felt like a chore. Whether it’s organising a family vacation or finding a specific memory, people have had...

WebdeskJanuary 21, 2026

foodpanda Strengthens Rider Support with Winter Initiatives, Distributing 12,000 Jackets and Rewards

foodpanda, Pakistan’s leading online delivery network, has officially launched its Winter Initiatives, a comprehensive rider welfare drive to wrap its fleet in support,...

adminJanuary 16, 2026

Campaign Vault

Dish with ChatGPT | OpenAI

Credits: Campaign Title: ChatGPT – Everyday MomentsSpot Title: DishPublished: September 2025Brand: OpenAI / ChatGPTAgency: Isle of AnyProduced: In-house (OpenAI Creative Team)Production Company: Isle...

WebdeskOctober 14, 2025

“Every Sticker Has A Story” | Putellas & the UEFA Women’s Euros Collection

UEFA Women’s EURO 2025 “Every Sticker Has a Story” turns collectables into powerful narratives, capturing the grit, glory, and growth of women’s football...

WebdeskJuly 21, 2025

Cinnamon Toast Crunch | The Last Square

Swirly Cinnadust-covered Cereal Squares Cinnamon Toast Crunch has always embraced the absurd. But what’s happening right now is more than just absurd —...

WebdeskJuly 1, 2025