Orient edge Universal McCann, a media and advertising agency, recently got Hayat Kimya on board as a client.
Hayat Kimya is a Turkish FMCG giant, regarded as the world’s 5th largest branded baby diaper manufacturer and the largest tissue manufacturer in Middle East, Eastern Europe and Africa. It will invest $150 million in Pakistan in the near future and is preparing to launch 3 of its brands in Pakistan i.e. Molfix (Baby Diapers), Papia and Familia (toilet paper, paper towel, facial tissue). Orient edge UM will be doing conventional & digital media activities for the company.