TV & Radio

Q&A: CEO – Dawn News, Shakeel Masud on Flight of Capital & Government’s Inability

As originally published in Synergyzer Annual 2019 Shakeel Masud, CEO - Dawn News & Chairman PBA, highlights how the media industry is under pressure due to to the government's inability to release payments in billions...

Let the Music Play!

Decades ago people would tune into their large size radio transistors to listen to various radio programs. Varying AM frequencies would help people cross borders and access multi-cultural radio content. Urdu broadcasts from BBC...

8xm Bharam Say

8XM is a relatively new yet thriving music channel with rankings amongst the top 15 channels since January 2014. The channel was established in November 2011 and soon gained popularity among the Pakistani youth...

The Rising Sun Rise FM

Sunrise Radio Network, a project by Dream Team, produces and broadcasts high quality driven media content that transpires a meaningful change in the lives of people. The network’s programming is guaranteed to entertain, engage...

Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan

Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry. As originally published in Synergyzer Annual 2020 Synergyzer: Can you please elaborate on...

The Many Sounds Of Karachi

Syed Mehdi Raza, CEO/Director – Apna Karachi FM 107 talks about how the station’s very local positioning made it a success story Synergyzer: Please give an overview of Apna Karachi FM 107. Mr. Mehdi Raza: Apna Karachi FM 107...
scene-behind-the screen

Q&A: Entertainment Channel Heads on PEMRA’s Restriction on Indian Content & Producing Content for...

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Synergyzer takes opinions from entertainment channel heads about PEMRA’s restriction on Indian content, content production in the current scenario and cutting down on...

JINGLES NOT ALL THE WAY!

There was a time when jingles in TV commercials were the reason why people looked forward to the twice-in-an-hour break during dramas. Those were the days when content was king and ads were played...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...