DIGI MEDIA: EXPANDING HORIZONS
Zubair Ashraf Khan, Group GM, DiGi Media Company talks about the expansion of the DiGi network and market share growth of cable TV in Pakistan
Synergyzer: Briefly tell us about your company and its...
Catching the Right Frequency
Dr. Riffat Siddiqi, Business Head/Director Marketing & Sales – Tehulka FM 94.6,
more popularly known as ‘Doc’, reveals how he has created a successful business empire through his love for music
Synergyzer: Please give an overview of...
Ready Set Tune
Naeem Mirza, Chief Executive – Awaz Radio Network, talks about the influence of regional radio
Synergyzer: Please give an overview of your company.
Naeem Mirza: Radio Awaz established its first FM radio channel in Gujarat, Punjab in 2003...
FOSTERING CREATIVE RADIO
Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who has done award winning stints in at least 3 continents is known around the globe...
RADIO AUDIENCE MEASUREMENT: WHAT THE CELLULAR APP METHOD IS MISSING?
By Mehdi Raza
Radio, as a medium the world over has existed and thrived despite the challenges that came its way over the past 100 years. The industry stood strong, rather evolved, despite the looming...
Q&A: News Channel Heads on PEMRA Restrictions & Cutting Down on Sensational Content
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Synergyzer takes opinions from news channel heads about PEMRA’s restriction on Indian content, content production in the current scenario and cutting down on...
Q&A: Director Public Affairs & Comms Coke Pakistan Talks About Coke Studio’s Role in...
As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y'
Fahad Qadir, Director Public Affairs & Comms Coke Pakistan
Coke Studio has brought about an exponential change in the Pakistani music industry, yet it...
URDU1: Trendsetting Television
Fawad Iqbal Qureshi, Head of Marketing Sales and Research - Horizon Media talks about Urdu1 and the channel’s plan for the industry.
Synergyzer: What ventures are a part of Alliance Media FZ-LLC?
Fawad Qureshi: Our current...
TO TRACK OR NOT TO TRACK
The Successes and Challenges of Tracking Cable Network TV Channels in Pakistan
Advertising on in-house cable channels started in Pakistan in the late 90’s. It used a manual method, i.e. changing CD’s during mid...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
