Q&A: Head of Marketing and Sales Loud & Clear Marketing Pakistan On Their Role...
As originally published in Synergyzer Issue 3 – 2018
Zeeshan Ali Khan
What is your educational and professional background?
I have been associated with the media industry for the last 15 years. During this time, I have...
Ready Set Tune
Naeem Mirza, Chief Executive – Awaz Radio Network, talks about the influence of regional radio
Synergyzer: Please give an overview of your company.
Naeem Mirza: Radio Awaz established its first FM radio channel in Gujarat, Punjab in 2003...
MEDIA-TAINMENT
By Sameera Ehteram
Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the influence of sponsors and brands. While surfing through channels there is one thing in common...
The Successful Samaa
The radio industry in Pakistan is one of the most commercially viable and effective mediums of information exchange for marketers, institutions and the general public. Broadcasted first over the airwaves in 1995, the message...
Riding the Terrestrial Airwaves
Tajammul Shaiftah, Director Marketing and Business Development – SSI Group of Companies, speaks about the group’s terrestrial and cable channels in a discussion about the future of the television industry.
Synergyzer: Tell us about your...
Mobilizing Airwaves
By Noor Ul Ain Hanif with Hiba Moeen
Over the years, radio has played a pivotal role in rapidly bringing a wide range of international and local news over the airwaves. In the meanwhile, it...
The Many Sounds Of Karachi
Syed Mehdi Raza, CEO/Director – Apna Karachi FM 107 talks about how the station’s very local positioning made it a success story
Synergyzer: Please give an overview of Apna Karachi FM 107.
Mr. Mehdi Raza: Apna Karachi FM 107...
A Devoted Entertainment MAVERICK
Mohammad Jerjees Seja, CEO – ARY Digital Network talks about films and creativity in our TV industry.
Synergyzer: Please give an overview about ARY Group.
Jerjees Seja: ARY Network is part of the ARY Group, started by Haji Abdul...
The FM BOOM
Written By Sher Asfandyar Khan
The year 2003 filled the airwaves of Pakistan with the booming stereo sound of FM music. The Pakistan Electronic Media Regulatory Authority (PEMRA) had been formed and scores of licenses...