Let the Music Play!

Decades ago people would tune into their large size radio transistors to listen to various radio programs. Varying AM...

Going Beyond Headlines

Haroon Rashid, Editor Pakistan of BBC World Service talks to Synergyzer about BBC Urdu Service; its history, the present and plans...

Pakistan Idol

The Most Awaited Show of Pakistan After hitting the screen in more than 100 countries, the Idol show has now...

Yeh Radio Pakistan Hai – Evolution of Radio In Pakistan

As originally published in Synergyzer Issue 5 – 2013 This was announced at 12 am August 14, 1947, for the...

The Many Sounds Of Karachi

Syed Mehdi Raza, CEO/Director – Apna Karachi FM 107 talks about how the station’s very local positioning made it a...

Ready Set Tune

Naeem Mirza, Chief Executive – Awaz Radio Network, talks about the influence of regional radio Synergyzer: Please give an overview of...

What is PEMRA Here For?

Written By Qazi Ahmed Mateen Regulatory bodies are formed by the government to provide facilitation to the stakeholders of an...

Catching the Right Frequency

Dr. Riffat Siddiqi, Business Head/Director Marketing & Sales – Tehulka FM 94.6,  more popularly known as ‘Doc’, reveals how he...

Radio Diary

A comprehensive study by BBC Pakistan on the radio listening habits of Karachites Pakistan currently has over a 100 FM...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...