Pakistan Idol
The Most Awaited Show of Pakistan
After hitting the screen in more than 100 countries, the Idol show has now come to Pakistan. The 50th addition to the adaptation series called Idols format and based...
Radio Diary
A comprehensive study by BBC Pakistan on the radio listening habits of Karachites
Pakistan currently has over a 100 FM radio stations across the country. With such a healthy number of radio stations, the irony...
HOT FM 105: FROM THE PEOPLE, FOR THE PEOPLE
As originally published in Synergyzer Annual 2018
using it's reach to the masses in the most productive manner
Hot FM 105, one of the leading radio networks of Pakistan, has numerous radio stations spread over Sindh,...
From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content
As originally published in Synergyzer Issue 2 – 2019
Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses around large and small screens with varying intensities of public...
Q&A: Shehzad Hassan Khan talks about ARY, New Media & Expectations from Karachi Kings...
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
How does ARY Digital Network cater to almost all kinds of audience demographics in Pakistan?
ARY Digital Network caters to a diverse...
JINGLES NOT ALL THE WAY!
There was a time when jingles in TV commercials were the reason why people looked forward to the twice-in-an-hour break during dramas. Those were the days when content was king and ads were played...
Q&A: Athar Qazi, CEO KTN – talks about the dilemma of regional media in...
As originally published in Synergyzer Issue 2, 2019
Athar Qazi, CEO-KTN
Synergyzer: What have the defining factors been for the electronic media industry, particularly TV channels, in the past few years?
Athar Kazi: Mainly, there are four...
The Successful Samaa
The radio industry in Pakistan is one of the most commercially viable and effective mediums of information exchange for marketers, institutions and the general public. Broadcasted first over the airwaves in 1995, the message...
DIGI MEDIA: EXPANDING HORIZONS
Zubair Ashraf Khan, Group GM, DiGi Media Company talks about the expansion of the DiGi network and market share growth of cable TV in Pakistan
Synergyzer: Briefly tell us about your company and its...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
