Tuning In

with Murtaza Solangi, Former Director General – Radio Pakistan Radio Pakistan was probably one of the first institutions which came...

JINGLES NOT ALL THE WAY!

There was a time when jingles in TV commercials were the reason why people looked forward to the twice-in-an-hour...

Pakistan’s Television Evolution

Omair Khan, Director Sales & Marketing – Dunya TV, talks about the television evolution and ethical practices that need...

URDU1: Trendsetting Television

Fawad Iqbal Qureshi, Head of Marketing Sales and Research - Horizon Media talks about Urdu1 and the channel’s plan...

Pakistan Idol

The Most Awaited Show of Pakistan After hitting the screen in more than 100 countries, the Idol show has now...

What is PEMRA Here For?

Written By Qazi Ahmed Mateen Regulatory bodies are formed by the government to provide facilitation to the stakeholders of an...

Radio Diary

A comprehensive study by BBC Pakistan on the radio listening habits of Karachites Pakistan currently has over a 100 FM...

FOSTERING CREATIVE RADIO

Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who...

DIGI MEDIA: EXPANDING HORIZONS

Zubair Ashraf Khan, Group GM, DiGi Media Company talks about the expansion of the DiGi network and market share...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...