JINGLES NOT ALL THE WAY!
There was a time when jingles in TV commercials were the reason why people looked forward to the twice-in-an-hour...
URDU1: Trendsetting Television
Fawad Iqbal Qureshi, Head of Marketing Sales and Research - Horizon Media talks about Urdu1 and the channel’s plan...
FOSTERING CREATIVE RADIO
Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who...
DIGI MEDIA: EXPANDING HORIZONS
Zubair Ashraf Khan, Group GM, DiGi Media Company talks about the expansion of the DiGi network and market share...
TO TRACK OR NOT TO TRACK
The Successes and Challenges of Tracking Cable Network TV Channels in Pakistan
Advertising on in-house cable channels started in...
RADIO AUDIENCE MEASUREMENT: WHAT THE CELLULAR APP METHOD IS MISSING?
By Mehdi Raza
Radio, as a medium the world over has existed and thrived despite the challenges that came its...
Teeming with Ten
Tahseen Shaukat, in his latest avatar as Country Head for Ten Sports in Pakistan, speaks to Synergyzer on his...
MEDIA-TAINMENT
By Sameera Ehteram
Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the...
8xm Bharam Say
8XM is a relatively new yet thriving music channel with rankings amongst the top 15 channels since January 2014....