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Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets....

Synergyzer: Documenting the Year 2019 for our Print and Digital

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you...

Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but...

Q&A: Athar Qazi, CEO KTN – talks about the dilemma of regional media in...

As originally published in Synergyzer Issue 2, 2019 Athar Qazi, CEO-KTN What have the defining factors been for the electronic media...

From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2019 Media Habits are evolving with the fast-changing developments in the digital...

Q&A: CEO – Hum Network, Duraid Qureshi on PTV becoming redundant

As originally published in Synergyzer Annual 2019 Duraid Qureshi, CEO - Hum Network Hum TV was doing quite well in entertainment,...

Q&A: CEO – Dawn News, Shakeel Masud on Flight of Capital & Government’s Inability

As originally published in Synergyzer Annual 2019 Shakeel Masud, CEO - Dawn News & Chairman PBA How have the past couple...

Q&A: CEO – Hot FM 105, Syed Zulfiqar Ali Shah on the Declining Radio...

As originally published in Synergyzer Annual 2019 In your opinion, how have the past couple of years been for the...

Q&A: News Channel Heads on PEMRA Restrictions & Cutting Down on Sensational Content

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Synergyzer takes opinions from news channel heads about...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...