OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ Till the 1st quarter of 2016, Karachi was...
Pakistan Observer

Q&A: Editor Pakistan Observer on Running A Successful Print Publication in Pakistan

As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold' Faisal Zahid Malik is presently the Editor of...

PRINT MEDIA CURRENCY IN PAKISTAN

WHAT IS PRINT MEDIA CURRENCY? Being marketing professionals, we are all familiar with the concept of GRPs - Gross Rating...

Winning Solutions: TALKING SUCCESS WITH WINNING SOLUTIONS

Syed Ali Moazzam, Owner and Business Director – Winning Solutions, talks about the use of technology in monitoring the...

InterACT: A Breakthrough tool for BTL Evaluation

By Ahmer Rasheed BTL or below-the-line marketing is evolving in Pakistan at an encouraging pace. Rapid increase in cable penetration...

APNS: IN THE BEST INTERESTS OF EVERYONE

Mr. Sarmad Ali, Secretary General, All Pakistan Newspapers Society and Managing Director, Jang Media Group talks to Synergyzer about...

The Next OUTDOOR

Amer Khan – Chief Executive Officer, Muhammad Saqib Bashir  – Chief Operating Officer and Naveed Shah – Chief Strategy...

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