PRINT MEDIA CURRENCY IN PAKISTAN

By Ahmer Rasheed WHAT IS PRINT MEDIA CURRENCY? Being marketing professionals, we are all familiar with the concept of GRPs -...

Winning Solutions: TALKING SUCCESS WITH WINNING SOLUTIONS

Syed Ali Moazzam, Owner and Business Director – Winning Solutions, talks about the use of technology in monitoring the...

InterACT: A Breakthrough tool for BTL Evaluation

By Ahmer Rasheed BTL or below-the-line marketing is evolving in Pakistan at an encouraging pace. Rapid increase in cable penetration...

APNS: IN THE BEST INTERESTS OF EVERYONE

Mr. Sarmad Ali, Secretary General, All Pakistan Newspapers Society and Managing Director, Jang Media Group talks to Synergyzer about...

The Next OUTDOOR

Amer Khan – Chief Executive Officer, Muhammad Saqib Bashir  – Chief Operating Officer and Naveed Shah – Chief Strategy...

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