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Ali Raza Merchant Discusses How Digital Screens Continue To Disrupt Technology

With the advent of COVID-19, humanity has been challenged to levels that are unprecedented. The dominance of screens in our lives is a major reminder of how we have embraced isolation and physical distancing...

Media Demons: Grabbing the Horns- Part 2

“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the channel mix, the time slot mix and the top positions....

Abb Takk

Abbtakk, an Urdu news channel established in April 2013, is one of Pakistan’s most renowned news channels which is steadily gaining momentum due to its well researched and in-depth current affair programs. Abbtak‘s primary...

Umair Kazi Teams Up With Suveer Bajaj For The Podcast, 883 To Infinity

Don’t do it. That’s what I heard, multiple times in a row, when I told some people that I was starting a podcast with a friend from across the border. I would’ve listened to them,...

Chaotic Ranting – Scrutinizing HBL PSL 9 Anthem

The official anthem of HBL PSL 9 was finally released yesterday, and I have a lot to talk about. First things first, Ali Zafar, also known as "Apka Bhai," has returned to the PSL franchise...
Javed Jabbar

THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR

SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking now? JAVED JABBAR: Majeed Ahmad, Nafees Ghaznavi, and myself launched...

Actor Omair Rana On Why Artists Need To Be United For Royalty

Omair Rana stresses the importance of artists being a part of guilds and unions to ensure their rights can be met.  Synergyzer: What is the difference in content productions for mainstream television versus digital platforms? Omair...
wille eerola

Wille Eerola talks about the importance of developing Cultural Exchange

Wille Eerola Hon. Consul General of Pakistan in Finland and Chairman – FPBC (Finland Pakistan Business Council), in his own words, is “Running a one-man mission to change the image of Pakistan for the...
Why are Agencies Failing Miserably at Retaining Talent

Why are Agencies Failing Miserably at Retaining Talent?

You reap what you sow is a very mindful piece of advice. Planting a seed into the ground is not enough. You have to nurture it to help it grow into a beautiful tree....

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

PSO | Women’s Day 2024