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The Rise & Fall of Playback Singing in Pakistan

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' Before 1965, when Indian films were allowed to be screened in Pakistan, the songs from both sides of the border gave...

TO TRACK OR NOT TO TRACK

 The Successes and Challenges of Tracking Cable Network TV Channels in Pakistan Advertising on in-house cable channels started in Pakistan in the late 90’s. It used a manual method, i.e. changing CD’s during mid...
Zeeshan Ali Khan L&C FM

Q&A: Head of Marketing and Sales Loud & Clear Marketing Pakistan On Their Role...

As originally published in Synergyzer Issue 3 – 2018 Zeeshan Ali Khan What is your educational and professional background? I have been associated with the media industry for the last 15 years. During this time, I have...

Media Industry Insider on Battling The Media Demons- Part 1

As originally published in Synergyzer Annual 2019 PART 1 THE BIG PICTURE: ENDING ABUSE OF TAXPAYER MONEY The current Government came into power with the agenda of eliminating corruption. In line with the mandate of reducing corruption,...

Ready Set Tune

Naeem Mirza, Chief Executive – Awaz Radio Network, talks about the influence of regional radio Synergyzer: Please give an overview of your company. Naeem Mirza: Radio Awaz established its first FM radio channel in Gujarat, Punjab in 2003...

Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...

Will Netflix Set Foot in Pakistan?

Everyone is working on a web-series. Everyone wants to pitch it to Netflix. All the mainstream directors of the country have tried reaching out to the subscription-based streaming cum production company directly or through...

FILM AWARDS: Worthy or Waste?

In the civilized world, awards are supposed to facilitate the most outstanding actors, writers, filmmakers and technicians out of the many that give their best to the filmdom. There was a time when Academy...
Pakistan Observer

Q&A: Editor Pakistan Observer on Running A Successful Print Publication in Pakistan

As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold' Faisal Zahid Malik is presently the Editor of Pakistan Observer, an English language newspaper published from Islamabad, Karachi and Lahore. Faisal studied at...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...