Publicist’s New Tool For Public Interaction BLOG

Osama Shaukat writes about the importance of  blogs in second generation PR techniques The field of public relations has become...

Let the Music Play!

Decades ago people would tune into their large size radio transistors to listen to various radio programs. Varying AM...

Going Beyond Headlines

Haroon Rashid, Editor Pakistan of BBC World Service talks to Synergyzer about BBC Urdu Service; its history, the present and plans...

Pakistan Idol

The Most Awaited Show of Pakistan After hitting the screen in more than 100 countries, the Idol show has now...

Yeh Radio Pakistan Hai – Evolution of Radio In Pakistan

As originally published in Synergyzer Issue 5 – 2013 This was announced at 12 am August 14, 1947, for the...

Crowd Sourcing

Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan In order to encourage the inflow of...

The Gold Project

Saad Sharif, General Manager Marketing & Operations – Cinegold Plex, talks about Bahria Town’s luxury cinema project and evolutionary...

Cinema Screen with a Bag of Popcorn

By Abdul Aleem Sheikh In today’s age when consumers have everything literally at their fingertips, advertisers are busy devising new...
Film Ayesha Khan

Q&A: Ayesha Khan talks about the Santa Fe Film Festival, Producing Films in Hollywood...

As originally published in Synergyzer Issue 3 – 2013 Ayesha Khan Please give your educational and professional background. I did my high-school...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...