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Media Industry Insider on Battling The Media Demons- Part 1

As originally published in Synergyzer Annual 2019 PART 1 THE BIG PICTURE: ENDING ABUSE OF TAXPAYER MONEY The current Government came into power with the agenda of eliminating corruption. In line with the mandate of reducing corruption,...

Q&A: CEO – Hum Network, Duraid Qureshi on PTV becoming redundant

As originally published in Synergyzer Annual 2019 Duraid Qureshi, CEO - Hum Network, and Secretary General, PBA on PTV becoming redundant in today's age, along with highlighting persisting issues that broadcasters are facing from the...

Q&A: CEO – Dawn News, Shakeel Masud on Flight of Capital & Government’s Inability

As originally published in Synergyzer Annual 2019 Shakeel Masud, CEO - Dawn News & Chairman PBA, highlights how the media industry is under pressure due to to the government's inability to release payments in billions...

Q&A: CEO – Hot FM 105, Syed Zulfiqar Ali Shah on the Declining Radio...

As originally published in Synergyzer Annual 2019 Synergyzer: In your opinion, how have the past couple of years been for the radio industry? Syed Zulfiqar Ali Shah: During 2017 and ’18, our FM radio industry witnessed...

SHANGRI-LA LIKE NEVER BEFORE!

Based in Karachi, Shangrila Private Limited began its operations in 1988 with the launch of Shangrila Seasonings. With the successful launch of the Seasonings, soon Shangrila became the first local player, securing the lead...

Q&A: News Channel Heads on PEMRA Restrictions & Cutting Down on Sensational Content

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Synergyzer takes opinions from news channel heads about PEMRA’s restriction on Indian content, content production in the current scenario and cutting down on...
Zeeshan Ali Khan L&C FM

Q&A: Head of Marketing and Sales Loud & Clear Marketing Pakistan On Their Role...

As originally published in Synergyzer Issue 3 – 2018 Zeeshan Ali Khan What is your educational and professional background? I have been associated with the media industry for the last 15 years. During this time, I have...

TO B OR NOT TO B!

It is a truly delightful sight to see our cinema industry taking a more stable path after years of stagnation. Yet, as they say that one should look before they leap; brand placement should...

JINGLES NOT ALL THE WAY!

There was a time when jingles in TV commercials were the reason why people looked forward to the twice-in-an-hour break during dramas. Those were the days when content was king and ads were played...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

PSO | Women’s Day 2024