Winning Solutions: TALKING SUCCESS WITH WINNING SOLUTIONS

Syed Ali Moazzam, Owner and Business Director – Winning Solutions, talks about the use of technology in monitoring the...

InterACT: A Breakthrough tool for BTL Evaluation

By Ahmer Rasheed BTL or below-the-line marketing is evolving in Pakistan at an encouraging pace. Rapid increase in cable penetration...

RADIO AUDIENCE MEASUREMENT: WHAT THE CELLULAR APP METHOD IS MISSING?

By Mehdi Raza Radio, as a medium the world over has existed and thrived despite the challenges that came its...

APNS: IN THE BEST INTERESTS OF EVERYONE

Mr. Sarmad Ali, Secretary General, All Pakistan Newspapers Society and Managing Director, Jang Media Group talks to Synergyzer about...

Teeming with Ten

Tahseen Shaukat, in his latest avatar as Country Head for Ten Sports in Pakistan, speaks to Synergyzer on his...

MEDIA-TAINMENT

By Sameera Ehteram Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the...

Don’t Fear Digital

Our consumer is changing. The oone-sided monologue that conventional advertising offers is evolving into a dialogue based conversation, in...

Abb Takk

Abbtakk, an Urdu news channel established in April 2013, is one of Pakistan’s most renowned news channels which is...

8xm Bharam Say

8XM is a relatively new yet thriving music channel with rankings amongst the top 15 channels since January 2014....

The Successful Samaa

The radio industry in Pakistan is one of the most commercially viable and effective mediums of information exchange for...

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