Procuring Creative Services from Abroad, Justified or Not?
Advertising has been a continuously thriving industry in Pakistan. The demand for advertisements is increasing every day and the industry is functioning at full potential. However, where advertising has grown by leaps and bounds,...
Mobilizing Airwaves
By Noor Ul Ain Hanif with Hiba Moeen
Over the years, radio has played a pivotal role in rapidly bringing a wide range of international and local news over the airwaves. In the meanwhile, it...
Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...
Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...
APNS: IN THE BEST INTERESTS OF EVERYONE
Mr. Sarmad Ali, Secretary General, All Pakistan Newspapers Society and Managing Director, Jang Media Group talks to Synergyzer about blacklisting as an effective regulatory practice and pays tribute to the legendary Masood Hamid.
Synergyzer: What...
Let The Revolution Be Tweeted
By Hussain Dada
For a long time, the recurring taunt thrown at those supposedly pontificating about Pakistan’s problems from within the comfort of their drawing rooms was ‘Arm-chair Activists/Revolutionaries’. People who were affluent, foreign returned...
PAKISTANI CINEMA: Jingoism is Not For Us
By Omair Alavi
The cinema business in Pakistan is very tricky; one day cinema-owners can be kings and before they know it, they can become paupers. For the past 7 years, multiplexes ruled our cities...
Q&A: News Channel Heads on PEMRA Restrictions & Cutting Down on Sensational Content
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Synergyzer takes opinions from news channel heads about PEMRA’s restriction on Indian content, content production in the current scenario and cutting down on...
8xm Bharam Say
8XM is a relatively new yet thriving music channel with rankings amongst the top 15 channels since January 2014. The channel was established in November 2011 and soon gained popularity among the Pakistani youth...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
