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Publicist’s New Tool For Public Interaction BLOG

Osama Shaukat writes about the importance of  blogs in second generation PR techniques The field of public relations has become increasingly integrated with digital channels of communication. With the advent of social media, PR has...

Q&A: Athar Qazi, CEO KTN – talks about the dilemma of regional media in...

As originally published in Synergyzer Issue 2, 2019   Athar Qazi, CEO-KTN     Synergyzer: What have the defining factors been for the electronic media industry, particularly TV channels, in the past few years? Athar Kazi: Mainly, there are four...

Cinema Screen with a Bag of Popcorn

By Abdul Aleem Sheikh In today’s age when consumers have everything literally at their fingertips, advertisers are busy devising new ways to interact to sell something they probably won’t need otherwise. Technological advances have changed...

Abb Takk

Abbtakk, an Urdu news channel established in April 2013, is one of Pakistan’s most renowned news channels which is steadily gaining momentum due to its well researched and in-depth current affair programs. Abbtak‘s primary...
WISEMAN-OF-CINEMA - Atrium

Q&A: Nadeem Mandviwalla on The Success of Atrium Cinemas & The Impact of Banning...

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' The Cinema Industry in Pakistan remains indebted to Nadeem Mandviwalla – the visionary filmmaker, film distributor, and Chief Executive at Mandviwalla...

LEADING THE SOCIALSPHERE

 Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand from Pakistan on the social network.  Synergyzer: Recently, Nokia Pakistan achieved...

Pakistan is All Set to Have It’s Very Own Shark Tank

Pakistani entrepreneurs, be ready! Our very own Shark Tank is prepared to roll, and we couldn't be more excited for the economic betterment it will bring to the country. The rights to air the popular...
Campaign

Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It

In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...
The Lady of Ceremonies

The Lady of Ceremonies – Ashifa Paracha

SYNERGYZER: What was the objective behind launching the Digital Leaders forum? ASHIFA PARACHA: When I started Pakistan Digital Awards back in 2017, I did not realise that times had changed. Earlier I remember all the...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...