Youtube: A Digital Platform Showcasing Pakistan’s Content Creators
In the past decade YouTube, Google’s most popular subsidiary, has introduced revolutionary trends for businesses and consumers in Pakistan and has emerged as one of the most profitable business platforms. The platform has become...
Vatika’s Message: Be Effective, Less is More
When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...
Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...
Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...
Movember: ‘Spot the Signs’ Reminding Men to Talk
Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to bringing a change towards how men's health is understood. The organization takes its name from the...
Catching the Right Frequency
Dr. Riffat Siddiqi, Business Head/Director Marketing & Sales – Tehulka FM 94.6,
more popularly known as ‘Doc’, reveals how he has created a successful business empire through his love for music
Synergyzer: Please give an overview of...
Publicist’s New Tool For Public Interaction BLOG
Osama Shaukat writes about the importance of blogs in second generation PR techniques
The field of public relations has become increasingly integrated with digital channels of communication. With the advent of social media, PR has...
Q&A: CEO – Hum Network, Duraid Qureshi on PTV becoming redundant
As originally published in Synergyzer Annual 2019
Duraid Qureshi, CEO - Hum Network, and Secretary General, PBA on PTV becoming redundant in today's age, along with highlighting persisting issues that broadcasters are facing from the...
Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube
Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand.
Synergyzer: Tall Man Films partnered with Innovative Biscuits for the Digestive Showtime anthology...
Q&A: Leaders in Pakistani Radio Industry Talk About Business Challenges & Gauging Real-Time Listenership...
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Synergyzer takes opinions from leading people in the radio industry about the challenges facing the industry and the importance of setting up a...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
