LAB TEST – HD Putty by Maple Leaf
KIRAN ZAHID
Manager Strategy,
Dawn Media Group
'Kar lo paint k maslon se cutty.' The new HD Putty TVC with an all-star cast is an unexpected delight.
The desi formula for paint industry advertisements has included similar variables...
Spotify Celebrates ‘Your Year in Music’ with Wrapped 2022
Music has played an integral role in cultures and societies as a means to convey emotions, tell stories, and also as a source of entertainment and relaxation. People of all ages and backgrounds enjoy...
Radio: The Resilient Medium
SYNERGYZER: Could you tell us briefly about the radio landscape in Pakistan post-2002 and when Hot FM 105 was established?
SYED ZULFIQAR ALI SHAH: In 2002, PEMRA began auctioning licenses to radio stations as well...
Freelancing and Gen Z – What’s So Enticing?
Gen Z, the notorious rebels, are the decision-makers of the modern world. This generation of youngsters, myself included, is unlike the previous ones. Other generations might have a different take on us, but nobody...
The Lady of Ceremonies – Ashifa Paracha
SYNERGYZER: What was the objective behind launching the Digital Leaders forum?
ASHIFA PARACHA: When I started Pakistan Digital Awards back in 2017, I did not realise that times had changed. Earlier I remember all the...
Building the PSX Brand
SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as a little about the organizations you worked for during your...
Amplifying Weddings With Spotify
Pakistan is a country where many different cultures coexist, and traditions are everything. Weddings are a part of this tradition, and if there's one thing that the people of this country can unanimously agree...
Desi Advertisers
Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from it. Long before I joined advertising as a profession, I met some...
And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
