APNS: IN THE BEST INTERESTS OF EVERYONE
Mr. Sarmad Ali, Secretary General, All Pakistan Newspapers Society and Managing Director, Jang Media Group talks to Synergyzer about blacklisting as an effective regulatory practice and pays tribute to the legendary Masood Hamid.
Synergyzer: What...
Teeming with Ten
Tahseen Shaukat, in his latest avatar as Country Head for Ten Sports in Pakistan, speaks to Synergyzer on his thoughts about the media industry and the challenge of conceptualizing and implementing the intricate details...
MEDIA-TAINMENT
By Sameera Ehteram
Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the influence of sponsors and brands. While surfing through channels there is one thing in common...
Don’t Fear Digital
Our consumer is changing. The oone-sided monologue that conventional advertising offers is evolving into a dialogue based conversation, in which the consumer plays a central role. This change is driven by the emergence of...
8xm Bharam Say
8XM is a relatively new yet thriving music channel with rankings amongst the top 15 channels since January 2014. The channel was established in November 2011 and soon gained popularity among the Pakistani youth...
The Successful Samaa
The radio industry in Pakistan is one of the most commercially viable and effective mediums of information exchange for marketers, institutions and the general public. Broadcasted first over the airwaves in 1995, the message...
The Rising Sun Rise FM
Sunrise Radio Network, a project by Dream Team, produces and broadcasts high quality driven media content that transpires a meaningful change in the lives of people. The network’s programming is guaranteed to entertain, engage...
Let The Revolution Be Tweeted
By Hussain Dada
For a long time, the recurring taunt thrown at those supposedly pontificating about Pakistan’s problems from within the comfort of their drawing rooms was ‘Arm-chair Activists/Revolutionaries’. People who were affluent, foreign returned...