Q&A: Editor Pakistan Observer on Running A Successful Print Publication in Pakistan
As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold'
Faisal Zahid Malik is presently the Editor of Pakistan Observer, an English language newspaper published from Islamabad, Karachi and Lahore. Faisal studied at...
KUNDANZ MEDIA GROUP: Revolutionizing Cable in Pakistan
As originally published in Synergyzer Issue 2 – 2016
Kundanz Media Group was established in the Year 2004 and is one of the pioneers in Cable Industry. The entrepreneurs started with one small organization called...
FOSTERING CREATIVE RADIO
Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who has done award winning stints in at least 3 continents is known around the globe...
DIGI MEDIA: EXPANDING HORIZONS
Zubair Ashraf Khan, Group GM, DiGi Media Company talks about the expansion of the DiGi network and market share growth of cable TV in Pakistan
Synergyzer: Briefly tell us about your company and its...
PRINT MEDIA CURRENCY IN PAKISTAN
WHAT IS PRINT MEDIA CURRENCY?
Being marketing professionals, we are all familiar with the concept of GRPs - Gross Rating Points - that serves as the common currency for electronic media buying. However, for print...
TO TRACK OR NOT TO TRACK
The Successes and Challenges of Tracking Cable Network TV Channels in Pakistan
Advertising on in-house cable channels started in Pakistan in the late 90’s. It used a manual method, i.e. changing CD’s during mid...
Winning Solutions: TALKING SUCCESS WITH WINNING SOLUTIONS
Syed Ali Moazzam, Owner and Business Director – Winning Solutions, talks about the use of technology in monitoring the out-of-home industry and how this approach goes on to save advertiser rupee.
Synergyzer: What is the...
InterACT: A Breakthrough tool for BTL Evaluation
By Ahmer Rasheed
BTL or below-the-line marketing is evolving in Pakistan at an encouraging pace. Rapid increase in cable penetration and mushroom growth of TV and radio channels has increased ad clutter for consumers. Hence,...
RADIO AUDIENCE MEASUREMENT: WHAT THE CELLULAR APP METHOD IS MISSING?
By Mehdi Raza
Radio, as a medium the world over has existed and thrived despite the challenges that came its way over the past 100 years. The industry stood strong, rather evolved, despite the looming...