DIGI MEDIA: EXPANDING HORIZONS

Zubair Ashraf Khan, Group GM, DiGi Media Company talks about the expansion of the DiGi network and market share growth of cable TV in Pakistan  Synergyzer: Briefly tell us about your company and its...

TO TRACK OR NOT TO TRACK

 The Successes and Challenges of Tracking Cable Network TV Channels in Pakistan Advertising on in-house cable channels started in Pakistan in the late 90’s. It used a manual method, i.e. changing CD’s during mid...

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