The Many Sounds Of Karachi

Syed Mehdi Raza, CEO/Director – Apna Karachi FM 107 talks about how the station’s very local positioning made it a...
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HOT FM 105: FROM THE PEOPLE, FOR THE PEOPLE

As originally published in Synergyzer Annual 2018 using it's reach to the masses in the most productive manner Hot FM 105,...

OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ Till the 1st quarter of 2016, Karachi was...

Catching the Right Frequency

Dr. Riffat Siddiqi, Business Head/Director Marketing & Sales – Tehulka FM 94.6,  more popularly known as ‘Doc’, reveals how he...

Social Media – What Should it Anticipate from Pakistan

Written by Farhan Chawla We live in a digital world, from the moment we wake up to the time we...

What is PEMRA Here For?

Written By Qazi Ahmed Mateen Regulatory bodies are formed by the government to provide facilitation to the stakeholders of an...

FILM AWARDS: Worthy or Waste?

In the civilized world, awards are supposed to facilitate the most outstanding actors, writers, filmmakers and technicians out of...

The Gold Project

Saad Sharif, General Manager Marketing & Operations – Cinegold Plex, talks about Bahria Town’s luxury cinema project and evolutionary...

Don’t Fear Digital

Our consumer is changing. The oone-sided monologue that conventional advertising offers is evolving into a dialogue based conversation, in...

Ready Set Tune

Naeem Mirza, Chief Executive – Awaz Radio Network, talks about the influence of regional radio Synergyzer: Please give an overview of...

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