PRINT MEDIA CURRENCY IN PAKISTAN

WHAT IS PRINT MEDIA CURRENCY? Being marketing professionals, we are all familiar with the concept of GRPs - Gross Rating...

Tuning In

with Murtaza Solangi, Former Director General – Radio Pakistan Radio Pakistan was probably one of the first institutions which came...

PAKISTANI CINEMA: Jingoism is Not For Us

By Omair Alavi The cinema business in Pakistan is very tricky; one day cinema-owners can be kings and before they...

Nueplex Cinemas ‘The Place’ to be in Karachi

By Ghazala Suleman Karachites are in for a big treat as the largest cinema complex ever built in Pakistan comes...

JINGLES NOT ALL THE WAY!

There was a time when jingles in TV commercials were the reason why people looked forward to the twice-in-an-hour...

Q&A: CEO – Hum Network, Duraid Qureshi on PTV becoming redundant

As originally published in Synergyzer Annual 2019 Duraid Qureshi, CEO - Hum Network Hum TV was doing quite well in entertainment,...

InterACT: A Breakthrough tool for BTL Evaluation

By Ahmer Rasheed BTL or below-the-line marketing is evolving in Pakistan at an encouraging pace. Rapid increase in cable penetration...

URDU1: Trendsetting Television

Fawad Iqbal Qureshi, Head of Marketing Sales and Research - Horizon Media talks about Urdu1 and the channel’s plan...

Pakistan’s Television Evolution

Omair Khan, Director Sales & Marketing – Dunya TV, talks about the television evolution and ethical practices that need...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...