TO B OR NOT TO B!
It is a truly delightful sight to see our cinema industry taking a more stable path after years of...
JINGLES NOT ALL THE WAY!
There was a time when jingles in TV commercials were the reason why people looked forward to the twice-in-an-hour...
URDU1: Trendsetting Television
Fawad Iqbal Qureshi, Head of Marketing Sales and Research - Horizon Media talks about Urdu1 and the channel’s plan...
FILM AWARDS: Worthy or Waste?
In the civilized world, awards are supposed to facilitate the most outstanding actors, writers, filmmakers and technicians out of...
PAKISTANI CINEMA: Jingoism is Not For Us
By Omair Alavi
The cinema business in Pakistan is very tricky; one day cinema-owners can be kings and before they...
JOVAGO: CHECKING IN!
Nadine Malik Almani, Country Manager for Jovago Pakistan speaks to Synergyzer about tourism in Pakistan and how Jovago plans...
FOSTERING CREATIVE RADIO
Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who...
DIGI MEDIA: EXPANDING HORIZONS
Zubair Ashraf Khan, Group GM, DiGi Media Company talks about the expansion of the DiGi network and market share...
PRINT MEDIA CURRENCY IN PAKISTAN
By Ahmer Rasheed
WHAT IS PRINT MEDIA CURRENCY?
Being marketing professionals, we are all familiar with the concept of GRPs -...
TO TRACK OR NOT TO TRACK
The Successes and Challenges of Tracking Cable Network TV Channels in Pakistan
Advertising on in-house cable channels started in...