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How PSL Season 1 Proved Content Is King

As originally published in Synergyzer Issue 2 – 2016 Just five months ago, Domestic Cricket or Club Cricket was considered...

Branding a Nation through Integration

Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival...

Can Brands Help Revive Cinema Culture In Pakistan

Maria Mahesar Cinema, often considered by experts as a tool that can either make or break the perception of the...

Branding Identity

The dynamic Farhad Karamally tells Synergyzer the insights of branding a nation in his natural and simple style. Synergyzer: Let’s begin...

The Big Brand Theory – How To’s of Nation Branding

As originally published in Synergyzer Annual – 2014 Nation branding involves managing the reputation and image of any nation. Starting...

The Consumer Marketer Relation No Longer A Match Made In Heaven

By Faisal Khan Have you noticed that, they – the consumers – are no longer paying attention and neither are...

How Digital And Lifestyle Trends Are Shaping Marketing Trends In Pakistan

As originally published in Synergyzer Issue 1 – 2014 Rapid urbanization; with 37% of Pakistan’s inhabitants dwelling in cities since...

Crowd Sourcing

Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan In order to encourage the inflow of...

Cinema Screen with a Bag of Popcorn

By Abdul Aleem Sheikh In today’s age when consumers have everything literally at their fingertips, advertisers are busy devising new...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...