Trends Archives - Synergyzer

New Stakes: Business Mergers and Acquisitions in Pakistan

August 23, 2017

Brands A - Z, D, J, K, M, Marketing, P, Trends

We catalogue the major business integrations carried out in Pakistan over the year and what it means for the economy. 2016 has seen several business integrations in the form of takeovers, mergers, and acquis... Read More...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

admin

August 21, 2017

Agencies, Brands A - Z, Marketing, Thought Leaders, Trends

By Faisal Khan Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertai... Read More...

HABIB UNIVERSITY: DEMYSTIFYING LIBERAL ARTS

Synergyzer

January 2, 2016

Education, Trends

A talk with Wasif Rizvi, Founding President of Habib University. Highlight 1 The objective of liberal arts education is to provide students with a broad exposure to various disciplines to refine an individu... Read More...

Crowd Sourcing

Synergyzer

June 7, 2014

Digital, Trends

Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan In order to encourage the inflow of ideas and creativity, IBM holds an “innovation jam” on a frequent basis. The ideas gen... Read More...

From the Lens of a Media GURU

Synergyzer

May 3, 2014

Top Brass, Trends

Fouad Husain, Managing Director Mindshare Pakistan talks about innovative practices that are necessary for our media industry to grow. Synergyzer: What growth potential do you see in the advertising pie for ... Read More...

The Consumer Marketer Relation No Longer A Match Made In Heaven

Synergyzer

February 17, 2014

Thought Leaders, Trends

By Faisal Khan Have you noticed that, they – the consumers – are no longer paying attention and neither are they interested in what we – marketers – are talking about? It seems as if they feel that we are no... Read More...

Publicist’s New Tool For Public Interaction BLOG

Synergyzer

January 17, 2014

PR, Trends

Osama Shaukat writes about the importance of blogs in second generation PR techniques The field of public relations has become increasingly integrated with digital channels of communication. With the advent... Read More...

Time For Pakistani Fashion Industry To Step Up

Synergyzer

January 3, 2014

Fashion, Trends

is fashion design an art? YES Can Fashion Design as an art form be a successful business? YES Does one need formal training in the art of fashion? YES Does one need to be naturally talented? YES It ... Read More...

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Synergyzer

January 3, 2014

BTL, Trends

Umair Mohsin explains the true essence of experiential marketing The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and a number of agencies claiming to be exper... Read More...

Cinema Screen with a Bag of Popcorn

Synergyzer

August 20, 2013

Cinema, Trends

By Abdul Aleem Sheikh In today’s age when consumers have everything literally at their fingertips, advertisers are busy devising new ways to interact to sell something they probably won’t need otherwise. Tec... Read More...

A Devoted Entertainment MAVERICK

PAKISTAN: THE TALE OF A LAND OF PROMISE

CULTURE VULTURE: IN VISIBLE LANGUAGE

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

PR The New Showstopper Of The Fashion World

PAKISTAN PETROLEUM INDUSTRY: FUELING GROWTH THROUGH DEREGULATION

Pakistan Idol: A Reckoning Force

NOKIA STORY: WRITING THE NEXT CHAPTER

Let the Music Play!

PAKISTANI CINEMA: PROMOTING JINGOISM IS NOT FOR US

URDU1: TRENDSETTING TELEVISION

JUNAID JAMSHED: Dil Dil Pakistan. Jaan Jaan Pakistan.

Chai Siasat & Our Local Twosome

BRANDING INDEPENDENCE: Part 2

BRANDING INDEPENDENCE: Part 1

PSL: Reviewing PSL Logos

Rewarding Journey Miles

BRANDING INDEPENDENCE: Part 2

BRANDING INDEPENDENCE: Part 1

KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND

Pakistan Idol: A Reckoning Force

SastaTicket.pk: STOP! TRAVEL…

NOKIA STORY: WRITING THE NEXT CHAPTER

Tracking Cable TV March April 2016

Tracking Soundwaves August 2016

Surfing in Deep Channels July 2016

Tracking the Tube July 2016

New Stakes: Business Mergers and Acquisitions in Pakistan

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

HABIB UNIVERSITY: DEMYSTIFYING LIBERAL ARTS

Crowd Sourcing

From the Lens of a Media GURU

The Consumer Marketer Relation No Longer A Match Made In Heaven

Publicist’s New Tool For Public Interaction BLOG

Time For Pakistani Fashion Industry To Step Up

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Cinema Screen with a Bag of Popcorn