New Stakes: Business Mergers and Acquisitions in Pakistan

We catalogue the major business integrations carried out in Pakistan over the year and what it means for the...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

By Faisal Khan Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead...

HABIB UNIVERSITY: DEMYSTIFYING LIBERAL ARTS

A talk with Wasif Rizvi, Founding President of Habib University. Highlight 1 The objective of liberal arts education is to provide...

Crowd Sourcing

Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan In order to encourage the inflow of...

From the Lens of a Media GURU

Fouad Husain, Managing Director Mindshare Pakistan talks about innovative practices that are necessary for our media industry to grow. Synergyzer: What...

The Consumer Marketer Relation No Longer A Match Made In Heaven

By Faisal Khan Have you noticed that, they – the consumers – are no longer paying attention and neither are...

Publicist’s New Tool For Public Interaction BLOG

Osama Shaukat writes about the importance of  blogs in second generation PR techniques The field of public relations has become...

Time For Pakistani Fashion Industry To Step Up

is fashion design an art? YES Can Fashion Design as an art form be a successful business? YES Does one need formal training...

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot...

Cinema Screen with a Bag of Popcorn

By Abdul Aleem Sheikh In today’s age when consumers have everything literally at their fingertips, advertisers are busy devising new...

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