Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan
Tell us about EZBuy
Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We...
Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...
As originally published in Synergyzer Annual 2019
With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and...
BRAND ELECTIONS: Coming Soon Again
Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....
New Stakes: Business Mergers and Acquisitions in Pakistan
We catalogue the major business integrations carried out in Pakistan over the year and what it means for the...
ARCHETYPICAL BRAND EVOLUTION
By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands,...
Q&A: Director Public Affairs & Comms Coke Pakistan Talks About Coke Studio’s Role in...
As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y'
Fahad Qadir, Director Public Affairs & Comms Coke...
Learn Effective & Successful Below-The-Line Marketing Techniques
As originally published in Synergyzer Issue 3 – 2016
Suppose yours is a marketing and PR company and you have...
PAS Awards & The Trends in South Asian Advertising & Marketing
As originally published in Synergyzer Issue 2 – 2016
Pakistan Advertiser’s Society was inaugurated in 1996, with the aim to...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...