Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan

Tell us about EZBuy Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We...

Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...

As originally published in Synergyzer Annual 2019 With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and...

BRAND ELECTIONS: Coming Soon Again

Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....

New Stakes: Business Mergers and Acquisitions in Pakistan

We catalogue the major business integrations carried out in Pakistan over the year and what it means for the...
brand-evolution

ARCHETYPICAL BRAND EVOLUTION

By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands,...

Q&A: Director Public Affairs & Comms Coke Pakistan Talks About Coke Studio’s Role in...

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Fahad Qadir, Director Public Affairs & Comms Coke...

Learn Effective & Successful Below-The-Line Marketing Techniques

As originally published in Synergyzer Issue 3 – 2016 Suppose yours is a marketing and PR company and you have...

PAS Awards & The Trends in South Asian Advertising & Marketing

As originally published in Synergyzer Issue 2 – 2016 Pakistan Advertiser’s Society was inaugurated in 1996, with the aim to...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...