BRAND ELECTIONS: Coming Soon Again
Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....
New Stakes: Business Mergers and Acquisitions in Pakistan
We catalogue the major business integrations carried out in Pakistan over the year and what it means for the...
ARCHETYPICAL BRAND EVOLUTION
By: Qashif Effendi
By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary....
Branding a Nation through Integration
Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival...
Can Brands Help Revive Cinema Culture In Pakistan
Maria Mahesar
Cinema, often considered by experts as a tool that can either make or break the perception of the...
Branding Identity
The dynamic Farhad Karamally tells Synergyzer the insights of branding a nation in his natural and simple style.
Synergyzer: Let’s begin...
The Consumer Marketer Relation No Longer A Match Made In Heaven
By Faisal Khan
Have you noticed that, they – the consumers – are no longer paying attention and neither are...
Crowd Sourcing
Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan
In order to encourage the inflow of...
Cinema Screen with a Bag of Popcorn
By Abdul Aleem Sheikh
In today’s age when consumers have everything literally at their fingertips, advertisers are busy devising new...