AdAsia

digital sun

The Rise of the Digital Sun

As originally published in Synergyzer Issue 2 – 2019 The cellular industry has more than 161 million cellular subscribers, while...
Most Valuable Global Brands

Amazon Ranks First in The 100 Most Valuable Global Brands

  Rank 2019 Brand Category Brand value 2019 ($BN) Brand value change Rank 2018 1 Retail 315.505 52% 3 2 Technology 309.527 3% 2 3 Technology 309.000 2% 1 4 Technology 251.244 25% 4 5 Payments 177.918 22% 7 6 Technology 158.968 -2% 6 7 Retail 131.246 16% 9 8 Technology 130.862 -27% 5 9 Fast Food 130.368 3% 8 10 Telecom Providers 108.375 2% 10   ‘Eco-system’ brands win over consumers as many traditional brand...

Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan

Tell us about EZBuy Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We...

Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...

As originally published in Synergyzer Annual 2019 With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and...

BRAND ELECTIONS: Coming Soon Again

Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....

New Stakes: Business Mergers and Acquisitions in Pakistan

We catalogue the major business integrations carried out in Pakistan over the year and what it means for the...
brand-evolution

ARCHETYPICAL BRAND EVOLUTION

By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands,...

Q&A: Director Public Affairs & Comms Coke Pakistan Talks About Coke Studio’s Role in...

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Fahad Qadir, Director Public Affairs & Comms Coke...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...