Movember: ‘Spot the Signs’ Reminding Men to Talk
Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to bringing a change towards how...
Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...
Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used...
The Rise of the Digital Sun
As originally published in Synergyzer Issue 2 – 2019
The cellular industry has more than 161 million cellular subscribers, while there are more than 70...
Amazon Ranks First in The 100 Most Valuable Global Brands
Rank 2019
Brand
Category
Brand value 2019 ($BN)
Brand value change
Rank 2018
1
Retail
315.505
52%
3
2
Technology
309.527
3%
2
3
Technology
309.000
2%
1
4
Technology
251.244
25%
4
5
Payments
177.918
22%
7
6
Technology
158.968
-2%
6
7
Retail
131.246
16%
9
8
Technology
130.862
-27%
5
9
Fast Food
130.368
3%
8
10
Telecom Providers
108.375
2%
10
‘Eco-system’ brands win over consumers as many traditional brand categories crumble
Consumer technology brands...
Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan
Tell us about EZBuy
Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We started 8 years ago and...
Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...
As originally published in Synergyzer Annual 2019
With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is expected to attract a...
BRAND ELECTIONS: Coming Soon Again
Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues to provide a genuine marketing...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns...
New Stakes: Business Mergers and Acquisitions in Pakistan
We catalogue the major business integrations carried out in Pakistan over the year and what it means for the economy.
2016 has seen several business...