Most Valuable Global Brands

Amazon Ranks First in The 100 Most Valuable Global Brands

  Rank 2019 Brand Category Brand value 2019 ($BN) Brand value change Rank 2018 1 Retail 315.505 52% 3 2 Technology 309.527 3% 2 3 Technology 309.000 2% 1 4 Technology 251.244 25% 4 5 Payments 177.918 22% 7 6 Technology 158.968 -2% 6 7 Retail 131.246 16% 9 8 Technology 130.862 -27% 5 9 Fast Food 130.368 3% 8 10 Telecom Providers 108.375 2% 10   ‘Eco-system’ brands win over consumers as many traditional brand...

Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan

Tell us about EZBuy Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We...

Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...

As originally published in Synergyzer Annual 2019 With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and...

BRAND ELECTIONS: Coming Soon Again

Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....

New Stakes: Business Mergers and Acquisitions in Pakistan

We catalogue the major business integrations carried out in Pakistan over the year and what it means for the...
brand-evolution

ARCHETYPICAL BRAND EVOLUTION

By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands,...

Q&A: Director Public Affairs & Comms Coke Pakistan Talks About Coke Studio’s Role in...

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Fahad Qadir, Director Public Affairs & Comms Coke...

Learn Effective & Successful Below-The-Line Marketing Techniques

As originally published in Synergyzer Issue 3 – 2016 Suppose yours is a marketing and PR company and you have...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...