BRAND ELECTIONS: Coming Soon Again

Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....

New Stakes: Business Mergers and Acquisitions in Pakistan

We catalogue the major business integrations carried out in Pakistan over the year and what it means for the...
brand-evolution

ARCHETYPICAL BRAND EVOLUTION

By: Qashif Effendi By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary....

Branding a Nation through Integration

  Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival...

Can Brands Help Revive Cinema Culture In Pakistan

Maria Mahesar Cinema, often considered by experts as a tool that can either make or break the perception of the...

Branding Identity

The dynamic Farhad Karamally tells Synergyzer the insights of branding a nation in his natural and simple style. Synergyzer: Let’s begin...

The Consumer Marketer Relation No Longer A Match Made In Heaven

By Faisal Khan Have you noticed that, they – the consumers – are no longer paying attention and neither are...

Crowd Sourcing

Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan In order to encourage the inflow of...

Cinema Screen with a Bag of Popcorn

By Abdul Aleem Sheikh In today’s age when consumers have everything literally at their fingertips, advertisers are busy devising new...

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