BRAND ELECTIONS: Coming Soon Again
Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....
New Stakes: Business Mergers and Acquisitions in Pakistan
We catalogue the major business integrations carried out in Pakistan over the year and what it means for the...
ARCHETYPICAL BRAND EVOLUTION
By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands,...
Q&A: Director Public Affairs & Comms Coke Pakistan Talks About Coke Studio’s Role in...
As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y'
Fahad Qadir, Director Public Affairs & Comms Coke...
Learn Effective & Successful Below-The-Line Marketing Techniques
As originally published in Synergyzer Issue 3 – 2016
Suppose yours is a marketing and PR company and you have...
PAS Awards & The Trends in South Asian Advertising & Marketing
As originally published in Synergyzer Issue 2 – 2016
Pakistan Advertiser’s Society was inaugurated in 1996, with the aim to...
Should These 8 Marketing Trends Even Be Trends?
As originally published in Synergyzer Issue 2 – 2016
The sea of marketing trends is transient in nature, influenced by...
Looking at PSL From a Brand Advertising Perspective
By Ovais Ilyas
As originally published in Synergyzer Issue 2 – 2016
Pakistan Super League was a dream come true for...
How PSL Season 1 Proved Content Is King
As originally published in Synergyzer Issue 2 – 2016
Just five months ago, Domestic Cricket or Club Cricket was considered...