Vatika’s Message: Be Effective, Less is More
When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets....
Synergyzer: Documenting the Year 2019 for our Print and Digital
As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you...
Movember: ‘Spot the Signs’ Reminding Men to Talk
Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to...
Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...
Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but...
The Rise of the Digital Sun
As originally published in Synergyzer Issue 2 – 2019
The cellular industry has more than 161 million cellular subscribers, while...
Amazon Ranks First in The 100 Most Valuable Global Brands
Rank 2019
Brand
Category
Brand value 2019 ($BN)
Brand value change
Rank 2018
1
Retail
315.505
52%
3
2
Technology
309.527
3%
2
3
Technology
309.000
2%
1
4
Technology
251.244
25%
4
5
Payments
177.918
22%
7
6
Technology
158.968
-2%
6
7
Retail
131.246
16%
9
8
Technology
130.862
-27%
5
9
Fast Food
130.368
3%
8
10
Telecom Providers
108.375
2%
10
‘Eco-system’ brands win over consumers as many traditional brand...
Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan
Tell us about EZBuy
Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We...
Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...
As originally published in Synergyzer Annual 2019
With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and...
BRAND ELECTIONS: Coming Soon Again
Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...