Championing The Sports Ground
Throughout the history of sports, spectators have played an integral role. From the ancient spectacles of blood sports within the grand Colosseums to the contemporary fervour of fans filling football stadiums today or other...
Cricket and Pakistan’s People, Identity, and Political Landscape
Cricket is seen as a shared cultural manifestation of the society. The sport is not merely a form of entertainment. It encompasses discussions on politics, social (dis)order, cultural norms, class distinctions, and religion –...
Exploring the Wackiest Sports, the World Has to Offer!
Ah, the world of sports – a realm where adrenaline, competition, and a healthy dose of camaraderie collide to create moments of triumph and awe. From the majesty of the Olympics to the intensity...
HBLPSL – Enabling Dreams Through Branding
Synergyzer: HBL has been involved in various sports sponsorships. Can you elaborate on the company's philosophy behind choosing sports as a platform for branding and engagement?
Ali Habib: Many big corporate entities and brands are...
Superbowl 2024 Viewership Breaks All NFL Records
In a significant milestone for the National Football League (NFL), the Super Bowl of 2024 has broken all prior records to become the championship that has received the most viewers in the history of...
Beyond Muscles – Sohail Anwar’s Mission for a Healthier Pakistan
Synergyzer: Congratulations on being elected as the Vice President of the South Asian Bodybuilding Association! How does it feel to hold such a prestigious position, and what are your plans for promoting bodybuilding in...
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, 'What sport do you like the best,' or 'Whose your favourite sports person,' you would probably take a name that you kept witnessing through advertisements, brand hoardings,...
Cash In Pixels – How Pakistani Youth Turn eSports into Income
In recent years, global interest in esports has surged exponentially, and Pakistanis are following suit by all means and measures. A rising number of young individuals are participating in the e-gaming trend; some have...
The Complex World of Sports Sponsorships in Pakistan
It was not all rosy when Shafi first stepped onto the track for his first sprint back in 2018 as he was training for obstacle racing. The struggle for fitness and the battle to...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
