The Fast Food Performance Revolution
Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer lifestyles, but purchasing behaviors change as well. One of the...
Creating a Safer Digital Society
Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack of exposure, and disconcerting economic conditions are some of the...
To Brand or Not to Re-Brand?
In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve, successful brands keep shifting gears in terms of their personality,...
Everything Wrong with Pakistani Advertisements!
What is the first thing that comes to your mind when you hear the word ‘advertisement’ in Pakistan? For me, it’s "OTT scenarios and a cringe-fest.”
Don’t get me wrong, Pakistan is a country with...
Driving Innovation towards Digital Banking – Khurram Mumtaz
Khurram Mumtaz, Head Digital and Data Analytics, Standard Chartered Bank Pakistan talks about innovation based growth and how is the bank ensuring customer conversion towards digital banking.
Synergyzer: Since the past few years, SC seems...
Charting the Course of Technology
Systems Limited is one of the oldest and largest software houses in Pakistan. It currently employs more than 3000 people from Pakistan as well as globally in offices located in USA, UK and UAE...
Bend to the Trends in 2022
Once upon a time, there were advertising professionals who would learn specific techniques and become experts by polishing themselves over the years. Now, the tables have turned, methods are no longer enough, its data...
#PampersforPaternity TV Commercial
https://www.youtube.com/watch?v=TYjYAvPk1cI
Although a host of campaigns are created, very few leave their mark with their brilliant concept, immaculate execution and superb visual strategy.
So what is it that makes one campaign a success story and another,...
Airlift Express TV Commercial
https://www.youtube.com/watch?v=GXQlf0WzDPA
Although a host of campaigns are created, very few leave their mark with their brilliant concept, immaculate execution and superb visual strategy.
So what is it that makes one campaign a success story and another,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
