Qubed Nathiagali – From Scrap to Suave
QUBED aims to spearhead sustainable tourism in Pakistan with its recently established eco-friendly hotel in Nathiagali.
LKMWT’s Fourth Medi-Health Clinic: A Testament to Its Commitment to Serve Humanity
The Latif Kapadia Memorial Welfare Trust (LKMWT) has inaugurated its fourth Non-Profit Medi-Health Clinic in Khuda Ki Basti, Surjani Town, Karachi, Pakistan. The clinic offers affordable healthcare services to underprivileged people in the country....
In Conversation With Ahmed Rafay Alam
SYNERGYZER: Could you tell us a little about your professional experience and how did you get into environmental activism?
AHMED RAFAY ALAM: I became a lawyer over 20 years ago, and I remember being one...
Freelancing and Gen Z – What’s So Enticing?
Gen Z, the notorious rebels, are the decision-makers of the modern world. This generation of youngsters, myself included, is unlike the previous ones. Other generations might have a different take on us, but nobody...
The Effectiveness of Facebook Groups
Selling a brand is an art. And sometimes, secrecy is a great way to market your brand. You must be thinking how can a brand be a secret on social media? The answer is...
Building the PSX Brand
SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as a little about the organizations you worked for during your...
CULTURE VULTURE — The Alchemy of Learning
In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there are no lies, where there are no people being enslaved,...
Bionic Films Rebrands
Bionic Films, a Karachi-based, full-service production house that has created several advertising/commercial films for leading agencies recently announced its new brand identity – reflected by their new logo – with an aim to expand...
MARKETING MATADORS – The Success Story of Bulls Eye DDB
It’s been 20 years and I have been asked to write on the milestone moment and share the underpinning reasons for the success of Bulls Eye; what’s in my mind, heart, and soul today,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
