Marketing

A review of the Olumpus OM-D E-M10 Camera

The European Imaging and Sound Association (EISA), an organization representing fifty leading camera, imaging and audio magazines in twenty European countries, recently awarded Olympus Imaging Corporation the EISA’s ‘European Consumer Compact System Camera 2014-2015’...

The Wildlife Experience Center

By Syed Umer Iftikhar Ahmed The Wildlife Experience Center is a project of The Wildlife Welfare Society. The center is a petting zoo with four core objectives; education, conservation, rehabilitation and research. With these four...

SastaTicket.pk: STOP! TRAVEL…

Shazil Mehkri, CEO, SastaTicket.pk, talks about the online travel marketplace for Pakistanis that is offering travel solutions to suit every pocket.   Synergyzer: Please give some details about SastaTicket.pk. Shazil Mehkri: SastaTicket.pk is a one-stop shop...

Pakistan Idol

The Most Awaited Show of Pakistan After hitting the screen in more than 100 countries, the Idol show has now come to Pakistan. The 50th addition to the adaptation series called Idols format and based...

Cinema Screen with a Bag of Popcorn

By Abdul Aleem Sheikh In today’s age when consumers have everything literally at their fingertips, advertisers are busy devising new ways to interact to sell something they probably won’t need otherwise. Technological advances have changed...

To Brand or Not to Re-Brand?

In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve, successful brands keep shifting gears in terms of their personality,...

Missing: Tourism in Brand Pakistan

by Aamir Abbasi Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the most beautiful event of my life will also be an interaction with a mini-heaven on...

MOBILINK: FOUNDATION MAKES A MARK

A conversation with Omar Manzur, Head of Corporate Communications, Mobilink, about Mobilink’s CSR initiative. Synergyzer: Explain the ‘Make Your Mark’ initiative. Omar: ‘Make Your Mark’ is the brainchild of our parent group, VimpelCom. Launched in...
NIC

Q&A: Director National Incubation Center, Karachi on NIC Karachi’s Role In Pakistan’s Entrepreneurial &...

As originally published in Synergyzer Issue 4 – 2018 Shahjahan Chaudhry, Director - NIC What is the idea behind National Incubation Centre? Disruptive innovation is when you do something which is ten times better or costs ten...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

PSO | Women’s Day 2024