Maza Nahin Aaya Awards – Pakistan’s Pakistani-est Advertising Award Show
Brothers, sisters, and non-binary individuals (insert self-deprecating woke joke here) of the Pakistani marketing community, I hope you have survived the recent advertising award show and its LinkedIn aftermath without any significant damage to your...
8 W’s to Question in Political Advertising by the Pakistani Government
It includes non-political campaigns promoting public services, initiatives, and programs and raising awareness about various issues. This type of advertising focuses on informing and engaging the public on matters that are not directly related...
AI and Political Power: Navigating the Complex Interplay
One candidate is a benevolent messiah equipped with superhuman capabilities, ready to transform the country. The other is a populist giant who excels in the art of manipulation.
The former presents a single election manifesto...
Pakistan – You Only Saw What You Were Showed
Do you wonder if your choice about something was driven by listening to other people's opinions, reading something, or following a general perception? Like by now, you should realize that the only reason you...
Unforgettable Ad Campaigns that Created a Global Impact
Advertising campaigns have the power to captivate audiences, evoke emotions, and leave a lasting impression on viewers. Throughout history, several iconic ad campaigns from around the world have achieved remarkable success in terms of...
Is There A Work-Life Balance for Women in Advertising?
Women in advertising have shown remarkable skill and resilience in managing multiple responsibilities with finesse. Known for their exceptional multitasking abilities, they excel at juggling various tasks and roles effortlessly. Whether it's overseeing complex...
AI and the Future of Marketing
The field of marketing and advertising is as old as human intentions - to have their voices heard. The human-centric approach has been the center of similar activities, for the products and services are...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
