MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING
Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertainment...
MAPPING THE LAND OF THE PURE
The Pakistani economy is evolving and not in a subtle way. The changes are evident; be it through the introduction of 4G, the popularity of car-hailing services such as Careem and Uber, the growth...
Changes in Beauty Industry during the COVID-19 Pandemic- Syeda Hamana Gull
When Aldous Huxley wrote the essay, “The Beauty Industry”, in times of the Great Depression of 1930’s, the case he established on a lighter note was, the beauty industry will never see a downfall.
Before...
ChatBABU: A Promising Path Ahead
Gone are the days when marketing was limited to billboards along the streets and brochures and flyers distributed door-to-door. With the advent of digital technology and the internet, marketing has shifted its focus to...
KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND
A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.
Synergzer: We usually see people from marketing or finance eventually heading organizations. Coming from a...
Artificial Intelligence in Pakistan: Thoughts from a Bot
Technology is constantly evolving. New advancements emerge Every few years, changing how we live and work. From the advent of the internet to the rise of smartphones, each new development has brought with it...
Why Pakistani Marketers Fail to Crack the Gen Z Code?
Generation Z is rapidly becoming a significant market segment globally, and Pakistan is no exception. However, many brands and marketers struggle to connect effectively with this unique and complex demographic. It looks like the...
Sindh: A Tourist Destination?
“There is no history of attacks on tourists in Sindh, but that factor is not neglected”, Syed Mohsin Ali Shah, CE/Managing Director Sindh Tourism Development Corporation.
Synergyzer: Please give some brief details of your career.
Syed...
HUAWEI MATE 10 SERIES: REINVENTING SMARTPHONE PHOTOGRAPHY
Smartphones are a breed of devices that boast of continuous developments: Bigger and more user-friendly screen sizes, infrared scanners for facial recognition which follows the fingerprint scanner technology, barely-there-bezel designs, even flexible touchscreens, faster...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
