CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’....

Making of a Typhone

Zeeshan Akhtar, CEO & Chairman – Qmobile, talks about how QMobile has become a mass cellular phone brand in...

NOKIA STORY: Writing the Next Chapter

By Zain Shaban The brand ‘Nokia’ has been making it in the news substantially with its big return in 2017,...

COKE STUDIO SEASON 10 – BRINGING BACK THE MUSIC

In times of a country’s downturn, ‘arts’ tend to get severely overlooked. Considered a luxury rather than a necessity,...

PAKISTAN PETROLEUM INDUSTRY: Fueling Growth Through Deregulation

Traditionally, prices of petroleum products in Pakistan have been regulated by the government itself. So the five Oil Marketing...

Lahore: Not Just For Travelers

Compiled by Sameera Ehteram There is no dearth of travel destinations in Pakistan. In fact Pakistan can easily be a...

Pakistan Idol

The Most Awaited Show of Pakistan After hitting the screen in more than 100 countries, the Idol show has now...

MAPPING THE LAND OF THE PURE

The Pakistani economy is evolving and not in a subtle way. The changes are evident; be it through the...

New Stakes: Business Mergers and Acquisitions in Pakistan

We catalogue the major business integrations carried out in Pakistan over the year and what it means for the...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...