Branding a Nation through Integration

Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival...

KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND

A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC...

The Wildlife Experience Center

By Syed Umer Iftikhar Ahmed The Wildlife Experience Center is a project of The Wildlife Welfare Society. The center is...

H.O.P.E.S (Help of Patients in Exigency by Students)

By Afifa Nadeem and Asra Ahmed Vision: “To help the less fortunate fellows in their pain and sufferings without any...

FAUJI FOODS: KEEPING IT FRESH

We sit down with Fauji Foods’ Director Marketing & Sales, Amir Khawas, to talk about the group’s venture towards...

Network of Organizations working with People with Disabilities Pakistan

NETWORK OF ORGANIZATIONS WORKING WITH PEOPLE WITH DISABILITIES, PAKISTAN By Zahra Anum It’s a particularly punishing summer afternoon in Karachi, and...

Karwan-e-Hayat

Mental Illness is Treatable By Zaheeruddin Babar, Chief Executive Officer, Karwan-e-Hayat “No act of kindness, no matter how small, is ever...

BRAND ELECTIONS: Coming Soon Again

Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues...

#BeMyGuest 2.0: SHAH RUKH KHAN INVITES YOU TO BE HIS GUEST IN DUBAI

Dubai is a city known for its tourism and Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...