Marketing

OLPER’S DATE SHAKE: PRODUCT LAUNCH

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in the country having Olper’s, Omung, Tarang and Omore under its...

COCA-COLA PAKISTAN Creating Shared Value Responsibly

As quoted by the American writer, naturalist and development critic, Henry David Thoreau, “Goodness is the only investment that never fails”.  The citation is quite apt for business these days as more companies are...

H.O.P.E.S (Help of Patients in Exigency by Students)

By Afifa Nadeem and Asra Ahmed Vision: “To help the less fortunate fellows in their pain and sufferings without any discrimination or compromise on their needs.” H.O.P.E.S (Help of Patients in Exigency by Students) is a...
brand-evolution

ARCHETYPICAL BRAND EVOLUTION

By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands, which celebrate the way we live, are therefore mostly positioned as traditional. According to Carol...

Branding a Nation through Integration

Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival as its true value is judged by the target audience it serves. Similarly, a mature...

Youtube: A Digital Platform Showcasing Pakistan’s Content Creators

In the past decade YouTube, Google’s most popular subsidiary, has introduced revolutionary trends for businesses and consumers in Pakistan and has emerged as one of the most profitable business platforms. The platform has become...

Sindh: A Tourist Destination?

“There is no history of attacks on tourists in Sindh, but that factor is not neglected”, Syed Mohsin Ali Shah, CE/Managing Director Sindh Tourism Development Corporation. Synergyzer: Please give some brief details of your career. Syed...

Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...

Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...