Marketing

The third edition of Pakistan’s leading entrepreneurial and innovation conference, 021Disrupt, was organized by The Nest I/O on November 2nd & 3rd at a hotel in Karachi, to connect local and international investors, innovators,...

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...

Usman Muneer, Managing Director, Mondelez International sits down with Synergyzer to share insight into Trident’s recent launch in Pakistan.   Synergyzer: What product portfolio is Mondelēz International marketing and manufacturing in Pakistan presently? Usman Muneer: Mondelez International...

Women in advertising have shown remarkable skill and resilience in managing multiple responsibilities with finesse. Known for their exceptional multitasking abilities, they excel at juggling various tasks and roles effortlessly. Whether it's overseeing complex...

Women Will Lead 2019, a Google initiative, was held in Avari Towers, Karachi, on 5th July with the aim to train women to be the leaders they had the potential to be. Google’s ambassador for...

Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer lifestyles, but purchasing behaviors change as well. One of the...

I’ve seen Pakistan's consumer economy evolve dramatically over the past few decades. From the use of unbranded carbolic soap, people have now become aware of what a brand stands for, and the benefit it...

Board Member – Time Warner Inc. and Valeant Pharmaceuticals, Former Chairman – Bausch & Lomb and author of Reinvent: A Leader’s Playbook for Serial Success talks to Synergyzer about his illustrious career Synergyzer: How would you...