The Big Brand Theory – How To’s of Nation Branding
As originally published in Synergyzer Annual – 2014
Nation branding involves managing the reputation and image of any nation. Starting from simple efforts at attracting tourism, the scope of nation branding has gone much further...
The Evolving Ad Production Dynamics in Pakistan & The Role of Millennials
As originally published in Synergyzer Annual 2018
In my 15 odd years of professional life, I have been associated with advertising in Pakistan and UAE, where I worked with Saatchi & Saatchi on P&G. After...
Philanthropy & Society
Mansoor Moin Akhtar highlights the importance of the charitable mindset set forth by his father
Often, we as a society silently decide upon norms which carry forth through generations. Sometimes in this prolonged chain of tradition,...
Small Efforts, Big Money
By Aleem Sheikh
“NEVER doubt that a small group of thoughtful, committed citizens can change the world; indeed, it`s the only thing that ever has.”
Margaret Mead, 20th-century cultural anthropologist
Off course, she was not wrong. This...
The Consumer Marketer Relation No Longer A Match Made In Heaven
By Faisal Khan
Have you noticed that, they – the consumers – are no longer paying attention and neither are they interested in what we – marketers – are talking about? It seems as if...
Q&A: Safee Shah, GM & CEO – Uber Pakistan, Talks About The Changing Pakistani...
Uber uses a shared economy model in other countries it operates in. How has this panned out in Pakistan till now? Have people adopted the shared economy mindset?
Sharing economy is a broad term used...
realme Entitled Fast Company’s “50 Most Innovative Companies In China” Of 2020
Pakistan, December 23, 2020 – the young trendsetting technology company, realme is committed to providing premium smartphones and AIoT products globally. The brand with the “Dare to Leap” slogan, brings forward the latest technologies...
PAS Awards & The Trends in South Asian Advertising & Marketing
As originally published in Synergyzer Issue 2 – 2016
Pakistan Advertiser’s Society was inaugurated in 1996, with the aim to promote the value of advertising to consumers and the society at large and to play...
Pring: The Everyman’s Social Network
As originally published in Synergyzer Issue 6 – 2012
By Ghalia Mirza
You don’t draw the attention of Red Herring, a leading global magazine on technological innovations, unless you are as promising as Google, Facebook, Twitter,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
