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Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan

Tell us about EZBuy Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We started 8 years ago and are now running operations in 8 countries. We currently have three...

Q&A: Blueking Wang, Manager – Huawei Consumer Business Group, on Huawei’s initiatives in the...

What were the success factors in Huawei’s strategy in becoming the world’s second largest smartphone manufacturer? Huawei focuses on innovation and technology which gives us an edge over our competitors. We are always trying to...

Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...
sabir sami

Sabir Sami On General Absence of Media Planning in Pakistan

An interview with Sabir Sami as originally published in Synergyzer Annual 2019 Sabir Sami, MD - KFC MENA, Pakistan, Turkey & Asia highlights that even though Pakistanis are tech-savvy, the trait has not been translated...

Q&A: Chief Executive – RB Pakistan, Fahad Ashraf on Choosing the Media Mix and...

As originally published in Synergyzer Annual 2019 Fahad Ashraf, Chief Executive - Reckitt Benckiser Pakistan talks about how the company chooses its media mix and is utilizing the digital medium intelligently.  Synergyzer: Reckitt Benckiser is one...

021Disrupt Conference, a Collaboration of Investors and Entrepreneurs

021Disrupt, an international conference on entrepreneurship and innovation, organized by Nest I/O, was held on the 10th and 11th of November, 2018. ‘021Disrupt’ aimed to connect the world’s leading investors and innovators with the startup...
Shell Tameer

Q&A: External Relations Manager – Shell Pakistan On Shell Tameer Supporting Millennial Entrepreneurs

As originally published in Synergyzer Issue 4 – 2018 Habib Haider, External Relations Manager - Shell Pakistan What is the ideology behind Shell Tameer? Why use a local title for the global Shell LiveWire program in...
K-Electric

K-Electric: Setting New Benchmarks for Sustainability

As originally published in Synergyzer Issue 4 – 2018 Sustainability is a recent buzzword describing a way of life that supports itself and its surroundings while preserving existing resources for future consumption. It’s become a...
Huawei

Everything You Need to Know About Huawei nova 3 The #AISelfieSuperstar

As originally published in Synergyzer Issue 4 – 2018 The latest addition to Huawei’s nova series is the Huawei nova 3. The phone is designed specifically to appeal to young customers who will benefit from...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...