Breaking The Invisible Rules Of Marketing In Pakistan
I’ve seen Pakistan's consumer economy evolve dramatically over the past few decades. From the use of unbranded carbolic soap, people have now become aware of what a brand stands for, and the benefit it...
Sabir Sami On General Absence of Media Planning in Pakistan
An interview with Sabir Sami as originally published in Synergyzer Annual 2019
Sabir Sami, MD - KFC MENA, Pakistan, Turkey & Asia highlights that even though Pakistanis are tech-savvy, the trait has not been translated...
Q&A: Chief Executive – RB Pakistan, Fahad Ashraf on Choosing the Media Mix and...
As originally published in Synergyzer Annual 2019
Fahad Ashraf, Chief Executive - Reckitt Benckiser Pakistan talks about how the company chooses its media mix and is utilizing the digital medium intelligently.
Synergyzer: Reckitt Benckiser is one...
KUNDANZ MEDIA GROUP: Revolutionizing Cable in Pakistan
As originally published in Synergyzer Issue 2 – 2016
Kundanz Media Group was established in the Year 2004 and is one of the pioneers in Cable Industry. The entrepreneurs started with one small organization called...
Movember: ‘Spot the Signs’ Reminding Men to Talk
Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to bringing a change towards how men's health is understood. The organization takes its name from the...
GENERATIVE AI: Modern World Lamp & Genie
What if I told you, you just stumbled upon the ultimate designer's dream - a magic lamp with an AI-powered Genie that grants you unlimited wishes? And no, it is not some fairy tale....
Everything You Need to Know About Huawei nova 3 The #AISelfieSuperstar
As originally published in Synergyzer Issue 4 – 2018
The latest addition to Huawei’s nova series is the Huawei nova 3. The phone is designed specifically to appeal to young customers who will benefit from...
KE – Illuminating Kolachi’s Pride
By Sanna Malik
The ‘city of lights’ as Karachi is called, owes its magnificence and its metaphorical brightness to its folks; including the founding- parents of modern Karachi who worked through encumbrances from rampant corruption,...
MAPPING THE LAND OF THE PURE
The Pakistani economy is evolving and not in a subtle way. The changes are evident; be it through the introduction of 4G, the popularity of car-hailing services such as Careem and Uber, the growth...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
