Reinventing Success – A Leader’s Playbook for Serial Success

Board Member – Time Warner Inc. and Valeant Pharmaceuticals, Former Chairman – Bausch & Lomb and author of Reinvent:...

The Consumer Marketer Relation No Longer A Match Made In Heaven

By Faisal Khan Have you noticed that, they – the consumers – are no longer paying attention and neither are...

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot...

Discovering the new Pakistani Consumer

By Ali Raza Merchant There is a major shift in consumer spending in the urban retail environment, in recent times....

Digital Media Is What Make Us Tick

By Syed M. Ayaz Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today,...

How Digital And Lifestyle Trends Are Shaping Marketing Trends In Pakistan

As originally published in Synergyzer Issue 1 – 2014 Rapid urbanization; with 37% of Pakistan’s inhabitants dwelling in cities since...

Dawlance Journey to the Pinnacle

By Fatyma Khan We hear of many local businesses, but only a few come to become renowned brands. The key...

Pakistani Fashion: Takes Front Stage On Social Media

By Eesha Hussain Pakistani fashion has come a long way in the last 5 years. From being limited to local magazines...

Time For Pakistani Fashion Industry To Step Up

is fashion design an art? YES Can Fashion Design as an art form be a successful business? YES Does one need formal training...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...