Can Brands Help Revive Cinema Culture In Pakistan

Maria Mahesar Cinema, often considered by experts as a tool that can either make or break the perception of the...

Now Moven to Pakistan

Mirza Mansoor Ahmed, a seasoned veteran with 26 years of experience in the hotel industry of Pakistan talks about...

Kuch Kar Dikha

Synergyzer goes behind the scenes at the NOKIA travel game show to explore Pakistan’s exotica When conversing about an unpredictable...

PAKISTAN IDOL: A Reckoning Force

It’s a common adage that if you really want something, the whole universe conspires and helps you achieve it....

The Art of Leading Excellence

Social entrepreneurship guru, Faraz Khan, talks to Synergyzer about the need for fostering socially viable projects and rebranding Pakistan. Synergyzer: Tell...

Branding Identity

The dynamic Farhad Karamally tells Synergyzer the insights of branding a nation in his natural and simple style. Synergyzer: Let’s begin...

The Big Brand Theory – How To’s of Nation Branding

As originally published in Synergyzer Annual – 2014 Nation branding involves managing the reputation and image of any nation. Starting...

Every inch a Connoisseur

“To create more demand for our food, our chefs should participate in international food fairs and the authorities should...

Reinventing Success – A Leader’s Playbook for Serial Success

Board Member – Time Warner Inc. and Valeant Pharmaceuticals, Former Chairman – Bausch & Lomb and author of Reinvent:...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...