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Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...

Synergyzer: Documenting the Year 2019 for our Print and Digital

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be more enlightened as you enter 2020. Truth in Numbers: 1+1...

Digitizing The Nation by Imtiaz Noor Mohammad

The mere idea that something new has been invented lately seems to have become a bit of a far-fetched thought over the last few years. There have definitely been interesting technology ‘fusions” and innovative...

Promoting Tech Startups

Though we as a nation are late to the startup party, we are here now. We are in the process of getting things right. We now have National Incubation Centers in the country. We...

How To Growth Hack Out Of Launch Phase

The start-up ecosystem in Pakistan is in its infancy. There is chatter around ideas being generated and incubated in a few places. There are certain active venture capitalists, some with more than ten investments...

Guardians Of The Coastline

It takes three minutes to know the fate of a drowning victim. The life and death situation depends on how quickly that person is rescued and medical assistance provided thereafter. The guardians clad in...
AdAsia

Sarmad Ali, Chair Organizing Committee AdAsia Lahore 2019, on the Importance of AdAsia Returning...

As published in Synergyzer issue 4 volume 16 Sarmad Ali, Chair Organizing Commitee- AdAsia Lahore 2019 and Managing Director & President-Jang Media Group and Geo News, talks about the importance of AdAsia returning to Pakistan...
TCL Communication

TCL Communication Launches its Latest Range of Alcatel Mobile and Tablet Devices in Pakistan

Lahore 25th Nov 2019: TCL Communication has launched its latest series of mobile and tablet devices in Pakistan, including the Flagship Alcatel 3X smartphone and Alcatel Tablet series 3T & 1T Keeping true to...
movember

Movember: ‘Spot the Signs’ Reminding Men to Talk

Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to bringing a change towards how men's health is understood. The organization takes its name from the...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...