Branding a Nation through Integration
Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival as its true value is judged by the target audience it serves. Similarly, a mature...
KE – Illuminating Kolachi’s Pride
By Sanna Malik
The ‘city of lights’ as Karachi is called, owes its magnificence and its metaphorical brightness to its folks; including the founding- parents of modern Karachi who worked through encumbrances from rampant corruption,...
Branding Identity
The dynamic Farhad Karamally tells Synergyzer the insights of branding a nation in his natural and simple style.
Synergyzer: Let’s begin with the most important question. What, in your opinion, are the mechanics for branding any...
Q&A: Zohaib Hassan, CMO Shaheen Air International Discusses Rebranding of SAI & Progress of...
As originally published in Synergyzer Issue 3 – 2017
Recently, Shaheen Air rebranded itself. Would you tell us its new story?
A little over 20 years ago, Shaheen Air began its journey as Pakistan’s first private...
How PSL Season 1 Proved Content Is King
As originally published in Synergyzer Issue 2 – 2016
Just five months ago, Domestic Cricket or Club Cricket was considered Tier 2 Sports Entertainment content in the Pakistan market. There was a predominant opinion prior...
The Art of Leading Excellence
Social entrepreneurship guru, Faraz Khan, talks to Synergyzer about the need for fostering socially viable projects and rebranding Pakistan.
Synergyzer: Tell us about your achievements as a business leader and details about the role that you...
K-Electric: Setting New Benchmarks for Sustainability
As originally published in Synergyzer Issue 4 – 2018
Sustainability is a recent buzzword describing a way of life that supports itself and its surroundings while preserving existing resources for future consumption. It’s become a...
Good(s) Morning Pakistan!
By Yasir Masood Afaq
To understand the dynamics of human motivation, Maslow’s hierarchy of needs is one of the most cited academic references and very rightly so. While teaching Consumer Behavior to MBA students I...
Q&A: Millicent Clarke, Regional Head of HR, AME, Standard Chartered Bank talks about Diversity,...
As originally published in Synergyzer Issue 2, 2018 - 'A Force Within'
What is the strategic people agenda for AME – Africa & Middle East, and how is it different from other markets?
Our people strategy...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
