KE – Illuminating Kolachi’s Pride

By Sanna Malik The ‘city of lights’ as Karachi is called, owes its magnificence and its metaphorical brightness to its...

Branding a Nation through Integration

Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival...

PAKISTAN PETROLEUM INDUSTRY: Fueling Growth Through Deregulation

Traditionally, prices of petroleum products in Pakistan have been regulated by the government itself. So the five Oil Marketing...

Branding Identity

The dynamic Farhad Karamally tells Synergyzer the insights of branding a nation in his natural and simple style. Synergyzer: Let’s begin...

Good(s) Morning Pakistan!

By Yasir Masood Afaq To understand the dynamics of human motivation, Maslow’s hierarchy of needs is one of the most...

The Art of Leading Excellence

Social entrepreneurship guru, Faraz Khan, talks to Synergyzer about the need for fostering socially viable projects and rebranding Pakistan. Synergyzer: Tell...
K-Electric

K-Electric: Setting New Benchmarks for Sustainability

As originally published in Synergyzer Issue 4 – 2018 Sustainability is a recent buzzword describing a way of life that...
PSL

Looking at PSL From a Brand Advertising Perspective

By Ovais Ilyas As originally published in Synergyzer Issue 2 – 2016 Pakistan Super League was a dream come true for...

How PSL Season 1 Proved Content Is King

As originally published in Synergyzer Issue 2 – 2016 Just five months ago, Domestic Cricket or Club Cricket was considered...
Millicet Clarke Standard Chartered

Q&A: Millicent Clarke, Regional Head of HR, AME, Standard Chartered Bank talks about Diversity,...

As originally published in Synergyzer Issue 2, 2018 - 'A Force Within' What is the strategic people agenda for AME...

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