K-Electric

K-Electric: Setting New Benchmarks for Sustainability

As originally published in Synergyzer Issue 4 – 2018 Sustainability is a recent buzzword describing a way of life that...
Millicet Clarke Standard Chartered

Q&A: Millicent Clarke, Regional Head of HR, AME, Standard Chartered Bank talks about Diversity,...

As originally published in Synergyzer Issue 2, 2018 - 'A Force Within' What is the strategic people agenda for AME...

PAKISTAN PETROLEUM INDUSTRY: Fueling Growth Through Deregulation

Traditionally, prices of petroleum products in Pakistan have been regulated by the government itself. So the five Oil Marketing...
SHAHEEN AIR

Q&A: Zohaib Hassan, CMO Shaheen Air International Discusses Rebranding of SAI & Progress of...

As originally published in Synergyzer Issue 3 – 2017 Recently, Shaheen Air rebranded itself. Would you tell us its new...

JLI: For the Love of Cricket Campaign

As originally published in Synergyzer Issue 2 – 2016 Cricket is celebrated wholeheartedly across our country and may it be...
PSL

Looking at PSL From a Brand Advertising Perspective

By Ovais Ilyas As originally published in Synergyzer Issue 2 – 2016 Pakistan Super League was a dream come true for...

How PSL Season 1 Proved Content Is King

As originally published in Synergyzer Issue 2 – 2016 Just five months ago, Domestic Cricket or Club Cricket was considered...

Good(s) Morning Pakistan!

By Yasir Masood Afaq To understand the dynamics of human motivation, Maslow’s hierarchy of needs is one of the most...

Branding a Nation through Integration

Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival...

KE – Illuminating Kolachi’s Pride

By Sanna Malik The ‘city of lights’ as Karachi is called, owes its magnificence and its metaphorical brightness to its...

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