Media Marketing

Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.   Synergyzer: Your name has been synonymous with Medialogic — the...

The Most Awaited Show of Pakistan After hitting the screen in more than 100 countries, the Idol show has now come to Pakistan. The 50th addition to the adaptation series called Idols format and based...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...

As originally published in Synergyzer Issue 3 – 2016 Suppose yours is a marketing and PR company and you have just landed a high priority client. Obviously, this client wants all the bases covered, i.e....

’Boring long ad break again! Let’s switch to the sports channel for a few minutes till the break is over.’ A typical scenario that happens to millions of ad spend since consumers have a vast...

By Sameera Ehteram Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the influence of sponsors and brands. While surfing through channels there is one thing in common...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...

Pakistan, December 23, 2020 – the young trendsetting technology company, realme is committed to providing premium smartphones and AIoT products globally. The brand with the “Dare to Leap” slogan, brings forward the latest technologies...

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...