COKE STUDIO SEASON 10 – BRINGING BACK THE MUSIC

In times of a country’s downturn, ‘arts’ tend to get severely overlooked. Considered a luxury rather than a necessity,...

MEDIA-TAINMENT

By Sameera Ehteram Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the...

Brand Placement Impact Globally & Locally

By Ahmer Rasheed ’Boring long ad break again! Let’s switch to the sports channel for a few minutes till the...

Content Integration: Needs Greater Attention From Marketers

Shoaib Qureshy Brands and content continue to merge together with increasing pace these days. In the past few years, there...

Kuch Kar Dikha

Synergyzer goes behind the scenes at the NOKIA travel game show to explore Pakistan’s exotica When conversing about an unpredictable...

PAKISTAN IDOL: A Reckoning Force

It’s a common adage that if you really want something, the whole universe conspires and helps you achieve it....

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot...

Pakistan Idol

The Most Awaited Show of Pakistan After hitting the screen in more than 100 countries, the Idol show has now...

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