COKE STUDIO SEASON 10 – BRINGING BACK THE MUSIC

In times of a country’s downturn, ‘arts’ tend to get severely overlooked. Considered a luxury rather than a necessity,...

Learn Effective & Successful Below-The-Line Marketing Techniques

As originally published in Synergyzer Issue 3 – 2016 Suppose yours is a marketing and PR company and you have...

PAS Awards & The Trends in South Asian Advertising & Marketing

As originally published in Synergyzer Issue 2 – 2016 Pakistan Advertiser’s Society was inaugurated in 1996, with the aim to...

Jang Newspaper Uses Interactive QR & AR Technology in Jang Classifieds

As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold' Defying the perception that print media is archaic;...
LEO TV

Q&A: COO LEO TV ON THE RISE OF THE ENTERTAINMENT BROADCAST NETWORK

As originally published in Synergyzer Issue 2 – 2016 Kevin Roy, COO LEO TV Tell us about your professional profile. What...
kundaz media

KUNDANZ MEDIA GROUP: Revolutionizing Cable in Pakistan

As originally published in Synergyzer Issue 2 – 2016 Kundanz Media Group was established in the Year 2004 and is...

MEDIA-TAINMENT

By Sameera Ehteram Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the...
The Art of Brand Placement

The Art of Brand Placement

As originally published in Synergyzer Issue 3 – 2014 Product placement is a USD 25 billion industry globally, according to...

Brand Placement Impact Globally & Locally

’Boring long ad break again! Let’s switch to the sports channel for a few minutes till the break is...

Content Integration: Needs Greater Attention From Marketers

Shoaib Qureshy Brands and content continue to merge together with increasing pace these days. In the past few years, there...

Most Recent