Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...

As originally published in Synergyzer Annual 2019 With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and...

COKE STUDIO SEASON 10 – BRINGING BACK THE MUSIC

In times of a country’s downturn, ‘arts’ tend to get severely overlooked. Considered a luxury rather than a necessity,...

Learn Effective & Successful Below-The-Line Marketing Techniques

As originally published in Synergyzer Issue 3 – 2016 Suppose yours is a marketing and PR company and you have...

PAS Awards & The Trends in South Asian Advertising & Marketing

As originally published in Synergyzer Issue 2 – 2016 Pakistan Advertiser’s Society was inaugurated in 1996, with the aim to...

Jang Newspaper Uses Interactive QR & AR Technology in Jang Classifieds

As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold' Defying the perception that print media is archaic;...
LEO TV

Q&A: COO LEO TV ON THE RISE OF THE ENTERTAINMENT BROADCAST NETWORK

As originally published in Synergyzer Issue 2 – 2016 Kevin Roy, COO LEO TV Tell us about your professional profile. What...
kundaz media

KUNDANZ MEDIA GROUP: Revolutionizing Cable in Pakistan

As originally published in Synergyzer Issue 2 – 2016 Kundanz Media Group was established in the Year 2004 and is...

MEDIA-TAINMENT

By Sameera Ehteram Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the...
The Art of Brand Placement

The Art of Brand Placement

As originally published in Synergyzer Issue 3 – 2014 Product placement is a USD 25 billion industry globally, according to...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...