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6 Ways How Brands Are Fighting COVID-19

The global pandemic COVID-19, known to have begun from Wuhan, China, continues to impact most of the world....

Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets....

Synergyzer: Documenting the Year 2019 for our Print and Digital

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you...

Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but...

Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...

As originally published in Synergyzer Annual 2019 With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and...

COKE STUDIO SEASON 10 – BRINGING BACK THE MUSIC

In times of a country’s downturn, ‘arts’ tend to get severely overlooked. Considered a luxury rather than a necessity,...

Learn Effective & Successful Below-The-Line Marketing Techniques

As originally published in Synergyzer Issue 3 – 2016 Suppose yours is a marketing and PR company and you have...

PAS Awards & The Trends in South Asian Advertising & Marketing

As originally published in Synergyzer Issue 2 – 2016 Pakistan Advertiser’s Society was inaugurated in 1996, with the aim to...

Jang Newspaper Uses Interactive QR & AR Technology in Jang Classifieds

As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold' Defying the perception that print media is archaic;...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...