TO TRACK OR NOT TO TRACK

 The Successes and Challenges of Tracking Cable Network TV Channels in Pakistan Advertising on in-house cable channels started in...

PRINT MEDIA CURRENCY IN PAKISTAN

By Ahmer Rasheed WHAT IS PRINT MEDIA CURRENCY? Being marketing professionals, we are all familiar with the concept of GRPs -...

DO THE NUMBERS MAKE ANY SENSE?

Media Research has always been a matter under debate. What initially started as TV tracking with Adtrack in the...

RADIO AUDIENCE MEASUREMENT: WHAT THE CELLULAR APP METHOD IS MISSING?

By Mehdi Raza Radio, as a medium the world over has existed and thrived despite the challenges that came its...

Radio Diary

A comprehensive study by BBC Pakistan on the radio listening habits of Karachites Pakistan currently has over a 100 FM...

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